field marketer Remote
Job description
About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.
The Role
The Manager Marketing, CMS Adoption is responsible for enabling field marketers, lead generation, sales and CS with content delivered via Seismic, and optimizing performance in the field on the CMS platform. This person will work closely with sales and marketing to ensure our platforms are delivering maximum value for enabling customer facing teams to engage with customers effectively and drive revenue growth and to build a small team if needs of the business grow. The ideal candidate will have a strong understanding of sales enablement tools and techniques, managing and optimizing sales enablement platforms and thriving and creating structure in a newly created role.
The Main Responsibilities
- Manage and optimize our sales enablement platform Seismic to ensure they are delivering maximum value to the sales, CS, lead generation and field marketing teams.
- Drive content planning, including presentation approach for existing content, ongoing content curation, development of standardized BOM (and identification of gaps against the same).
- Be the voice of sales to the marketing team about content needs, such as sales collateral or playbooks, within the sales enablement platforms.
- Ensure that sales, CS, lead generation and field marketing teams have the necessary training, content, and support to effectively use the sales enablement platforms.
- Monitor and analyze platform usage, such as through KPIs, to identify trends and to ensure compliance with company policy and best practices.
- Outline analytics strategy, including KPIs to track (e.g., overall sales adoption, content utilization by sellers, content consumption by customers) and plans for readouts to key stakeholders (incl. executive readouts)
- Deliver readouts on KPIs to executives and stakeholders to reflect revenue impacts and direct content curation.
- Assist with content creation and curation by providing cross-functional teams with data on content consumption.
- Assist Field Marketing Managers in interpreting Seismic analytics so they can better support their teams.
- Stay up to date with industry trends and best practices in sales enablement technology.
- Help develop plans subsequent rollout phases (e.g., adding training & learning capabilities as a Phase 2 rollout feature)
- Develop change management plan, including pre-release activities (e.g., training) and post-release activities (e.g., adoption tracking)
What We Look For in a Candidate
- Minimum 7-10 years of enterprise marketing experience.
- Loves change and is a change maker.
- A problem solver who brings solutions and simplification to the organization.
- Ability to analyze information, ask questions and gain insights that lead to strategic answers.
- Able to lead both direct teams and cross functional/matrixed teams.
- Enjoys ambiguity and can define a path forward regardless of roadblocks or challenges.
- Executive presence, interacting with and presenting to EVP/VP level regularly.
- Results-Oriented leader with prior successful experience in a dynamic, highly matrixed corporate environment, who is detail-oriented and has a strong focus on delivery milestones.
- Strong interpersonal skills, including the ability to listen effectively and communicate in a proactive fashion.
- Excellent written and verbal presentation skills.
- Ability to adapt to continually changing priorities and aggressive project timeframes.
- Experience managing sales enablement platforms such as Seismic a plus.
- Prior experience with Seismic platform preferred
- Strong team player with a positive attitude.
Requisition #: 328630
When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. More information on what’s included in these checks can be found in the Post Offer section of our FAQ page. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
This position is part of a bargaining unit and represented by a union. Depending upon the applicable collective bargaining agreement under which you may be hired, you may be: (a) required to join the union and pay union dues as a condition of employment; or, (b) required to pay union dues, but not join the union as a condition of employment; or (c) free to chose whether or not to join the union, but if you do join the union you would be obligated to pay union dues.
EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, creed, veteran status, disability, medical condition, genetic characteristic or information, age, sex, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
Salary Range
85230
189360
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. We're able to answer any additional questions you may have as you move through the selection process.
As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here.
Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
