External Communications Manager Remote
Job description
Building a sustainable tomorrow
BAM UK & Ireland are recruiting an experienced external communications manager with a proven track record for developing engaging social media content to help bring to life BAM’s vision for the future of construction. The role can be based out of any of our UK&I office locations with travel to BAM office and site locations required.
Our communications team’s vision is to win the hearts and minds of our clients and stakeholders by engaging them in our purpose and progress – demonstrating how across the UK & Ireland we are supporting BAM’s aims and ambition.
Communications within the BAM UK & Ireland division is a strategic function which drives awareness, understanding and engagement across our diverse audiences.
We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our reputation, build relationships, engage our staff and demonstrate our impact.
Your mission
You will be a proven story-teller – someone who understands how to use a variety of content across a range of channels to reach the audiences important to BAM.
We need someone with a visual mindset who understands how to turn a story on paper into video, audio or animation, driving up views and increasing engagement on our digital channels.
You will enjoy the challenge of hunting down stories and have the tenacity and a determination to turn an idea into the finished product.
Skills & Experience
- Proactively plan, maintain, and schedule the company’s social media calendar across utilised social media platforms including LinkedIn, Instagram and YouTube.
- Develop social media strategies of current platforms with the aim increasing brand awareness and engagement. Consider how other channels can be utilised and developed.
- Contribute creatively to the development of campaigns and promotional activities across our digital channels, including writing blogs, articles, posts, multi-media content, story-boarding and script writing.
- Develop an understanding of the needs of our communications segment leads and visit sites to help gather quality content.
- Work with senior leaders and subject experts to develop thought leadership content.
- Understand analytics and the importance of capturing data which helps us to demonstrate the effectiveness of our work.
- Provide external communications support to the business segments aligned to our UK & Ireland strategy.
- Help to educate our business segments about best practise in our use of social media.
- Work with our press and media manager to identify story opportunities and to write copy where required.
- Work with consultants and suppliers as required to support delivery of strategy.
- Contribute proactively to help the team increase BAM’s share of voice in UK & Ireland media (trade, regional and national).
- Developing monthly reports on emerging social media trends. As well as staying up to date with the latest social media trends and digital technologies.
- Setting measurable goals for campaigns, measuring, and showing the Return on Investment (ROI)
- Participate in an on-call media relations rota, providing expert advice and managing media activity out of hours.
- Experience of working in construction and engineering would be a distinct advantage and a genuine and demonstrable interest in the subject is essential.
- You will be motivated by an interest in analytics and understand how to makes best use of content to drive those metrics and produce demonstrable improvements in BAM’s brand perception.
Who are we looking for?
Subject/Sector Expertise
- Track record of being able to transform technical information into understandable and appealing copy for a wider audience of stakeholders and customers.
- Ability to speak to senior leaders, understand a brief and to turn that into a deliverable communications plan.
- A clear understanding of the purpose of corporate communications within a large organisation and the ability to persuade colleagues to follow your advice.
- Understanding and demonstrate a continued interest in the evolution of social media trends and how to leverage them to benefit BAM.
Relationship and stakeholder management
- Deputise for the Head of External Communications when required
- Work closely with the segment communications managers to ensure content is surfaced and shared externally.
- Develop peer/personal networks within and outside BAM to enhance own knowledge and expertise.
Role Specific Knowledge and Experience
- Degree or professional qualification in journalism or communications or similar levels of equivalent experience
- Experience of working in a communications role within a large and complex organisation, transforming technical information into engaging communications.
What’s in it for you?
In addition to an attractive salary we offer a significant benefits package including an electric car or car allowance, bonus scheme, contributory pension, BUPA, life assurance, 25 days holiday (plus bank holidays), gym subsidy, BAM social club membership and many more exciting benefits.
Your work environment
People are at the heart of what we do at BAM. We recognise that creating a diverse and inclusive environment that nurtures our employees and encourages them to bring their best and whole self to work is crucial. We’re on an exciting journey to get us there by recruiting the very best talent to join us regardless of race, colour, religion, national or ethnic origin, sexual orientation, gender identity or expression, age, disability or other characteristics.
Be you! Join us today, so we can achieve amazing things together and build a sustainable tomorrow.
Who are we?
The art of building is about building for communities; it’s about building for life.
Where others stop, we go further, leading the way towards a sustainable tomorrow for us and future generations. As an industry leader, we raise the bar.
Our values: sustainable, inclusive, collaborative, reliable and ownership, enable us to achieve our ambitions. Today, tomorrow and every day.
Our recruitment process, what you need to know?
BAM is committed to ensuring a fully inclusive recruitment and onboarding process, so if at anytime you feel you may need any reasonable adjustments, do not hesitate to speak with one of our team, and we will do our best to support you.
Job Type: Full-time
Benefits:
- Company pension
- Gym membership
- Private medical insurance
- Referral programme
Work Location: Remote
