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Job description

Job Purpose:

To solidify and expand key marketing and application areas of the organization with increased outward focus on increasing strategic relations (OEM and distributors) and activities, including:

• Facilitate and propose new product concepts
• Develop and maintain PRDs (product requirement documents) and generate business case / ROI analyses for new products.
• Formulate key value / product propositions
• Create application notes, system analysis for design-ins, technical presentations at shows, and product training
• Assist in New Product Introductions (NPI) releases
• Engage distributor network to increase FTDI/BRT mindshare and sale-ability
• Develop and execute training modules
• Work with distribution for joint customer meetings ma
• Identify and target key OEMs in each region as dictated by product roadmap/target end segment strategy to form supplier relations and increase revenue mix
• Provide SWOT capability to sales organization when needed for competitive analysis
• Provide inputs on new product pricing strategies for customers

Key responsibilities:

New product ideas, and feedback on new product ideas based upon experience and market feedback.

• Marcom support:
• Create technical support material
• Source technical articles
• Participate in marcom creative brainstorming for branding
• Develop and execute distribution training modules
• Create application notes
• Identify new design-in opportunities and accelerate design wins at key accounts

Additional responsibilities:

• Any reasonable task assigned by management and deemed to be within the individuals’ capabilities to ensure smooth running of the business.
• Recruit, train, supervise, and evaluate department staff.

Graduate Training:

Graduate training program to include developing product knowledge and further develop your hardware / software skills and experience.

Knowledge and skill requirements:

• Degree major in Electronic Engineering or equivalent is essential.
• Ability to plan and manage task
• Must be fluent in written and spoken English.

The following skills would be advantageous:

• Technical Marketing skills and understanding of new product introductions.
• Understanding of Graphic controllers and MCU`s.
• Programming skills eg. C, C#, Python

Job Types: Full-time, Permanent

Benefits:

• Company pension
• Life insurance

Schedule:

• Monday to Friday

Work Location: In person