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SOUTH WALES FIRE AND RESCUE SERVICE
JOB DESCRIPTION

Department

Service Performance and Communications

Post

Lead Communications, Attraction and Engagement
Officer

Post No

502946

Grade

11

Location

Fire and Rescue Service Headquarters, Llantrisant

Responsible to

Media Relations and Communications Manager

Responsible for

2 x Communications, Attraction and Engagement
Officers

Responsibility for
Physical Resources

N/A

Responsibility for
Financial Resources

N/A

This Job Description refers to the main purpose and responsibilities of the
post. It does not necessarily list in detail all of the tasks required to carry out
these responsibilities. This job description will be reviewed as and when
necessary to ensure that it meets the Service’s business requirements.

MAIN PURPOSE OF THE POST

To implement and develop all media and public relations activity, both internally and
externally, on behalf of the Service. The role will also include leading corporate
communications around our targeted risk reduction and attraction activities, as well as
coordinating and attending corporate focused engagement opportunities within the
communities of South Wales to share key safety messages and support identified
departments also attending. The post holder will be expected to work dynamically and
working some evening/weekend hours will be required to effectively deliver the duties
and responsibilities outlined within this job description.

DUTIES AND RESPONSIBILITIES

1. Implementation of the Communications Strategy for the Service as part of the
identified campaigns and workload assigned by the Media Relations &
Communications Manager.

2. Managing and coordinating the delivery of our Engagement and Attraction

Strategy.

3. To monitor local and national news coverage and identify issues relating to
the fire and rescue services and advise Media Relations & Communications

Manager of pertinent issues to enable appropriate action to be taken (if
required).

4. To coordinate and facilitate media interviews and liaise with relevant

personnel accordingly in relation to campaigns, major incidents, or related
engagement events.

5. Acting as press officer for media or campaign filming opportunities, as part of

the agreed department processes, to ensure consistency and that the Service
is being represented in an appropriate manner throughout.

6. To write and issue press releases and features, to inform the media and

public about the role, safety messages and activities of South Wales Fire and
Rescue Service (SWFRS).

7. To attend and participate in major and minor incidents, as well as attending

exercises as required and co-ordinate media activity.

8. Handling daily press office / media enquiries relating to incidents attended by
SWFRS. Creating proactive media relation opportunities with local and sector
specific outlets.

9. To effectively line manage the Communications, Attraction and Engagement

Officers, undertaking all management duties, which include: -

a. Conducting Performance Development Reviews
b. Managing performance and identifying any training needs
c. Managing activities to resolve operational and day to day issues.
d. Acting as a mentor and first point of contact

10. Working with the Communications Assistant to develop and maintain the

media and communications online calendar and relevant supporting
documents (campaigns, events, and filming requests) to ensure effective and
appropriate procedures are in place.

11. To support the Media Relations & Communications Manager in the planning

and implementation of regional and pan-Wales media campaigns, photo calls,
media launches and other events to promote and publicise particular safety
messages and initiatives to assist the Service to meet its performance
objectives.

12. Providing analysis and evaluation support to the Media Relations &

Communications Manager following the conclusion of a campaign to develop
an effective evaluation report.

13. Coordination and attendance at key events in the South Wales area as a

corporate engagement opportunity, as well as on behalf of identified
departments to share key messages and/or promote safety initiatives.

14. Developing and collating content for the monthly internal newsletter.

15. Monitoring press coverage and distributing to internal contacts via the
established ‘News in Brief’ platform.

16. Key internal contact for internal communications e.g., newsletter / Yammer to

communicate good news, updates, and Service developments.

17. To observe and promote practices in line with the Health and Safety policies
of the South Wales Fire and Rescue Service.

18. Any other duties commensurate with the post and grade.

STANDARD SERVICE REQUIREMENTS

1. To attend in-house and external training courses as required.

2. To undertake in addition to the above duties and responsibilities such
additional duties as may result from time to time from changing
circumstances, but which will not change the general character or level of
responsibility accorded to the post.

3. To utilise information technology as fully as possible within the constraints of

the job, which shall include co-operating fully with any scheme or pilot scheme
using the same, that shall be introduced within the department or across the
Service.

4. To implement the principles of the Service’s Equal Opportunities and Diversity

Policies and Welsh Language Schemes whilst carrying out the above duties.

5. To ensure awareness and compliance with any directorate, department or
team plans that may be implemented from time to time and ensure awareness
and compliance with any systems or procedures implemented within the
department.

6. To adhere to Health & Safety Legislation/Relevant Service Policies and

Procedures and to take reasonable care for the health and safety of yourself
and other persons who may be adversely affected by your acts/omissions

ORGANISATIONAL VALUES

In performing the above role, all employees of the Service are required to observe
and promote the Service’s Core Values to be, at all times:

• Professional

• Caring

• Respectful

• Dedicated

• Trustworthy

• Dynamic

• Disciplined

• Resilient.