Job Description

Loyalty & Engagement Executive

Reporting of the role

This role reports to CRM Manager

Overview of job

As a Loyalty and Engagement Executive, you will be responsible for developing and implementing strategies to drive loyalty and engagement to Global Player (the official app for all Global radio stations, podcasts, playlists and more).

You will work closely with cross-functional teams, including Product, Brand Marketing, Digital Managing Editors, Analytics and Technology teams, to optimise campaigns and maximise user engagement with Global Player, with a clear focus on encouraging repeat usage and spending more time on the app.

3 best things about the job

• Being an important part of a high-functioning and fast-paced team where you can see tangible results in almost-real-time

• Constantly learning new digital tools, platforms and skills!

• Setting up and running digital campaigns and competitions from start to finish

Measures of success –

In the first few months, you would have:

• Been trained on the crucial tools and platforms used by the team

• Built good relationships with key partners internally (Product, Brand Marketing, Digital Managing Editors, Analytics, etc) and externally with technology partners and agency.

• Support the set-up of automated and personalised communications of our current user marketing output.

• Began contributing to email, push notification, SMS and in-app marketing output.

Responsibilities of the role

• Execute and manage lifecycle, triggered and automated Omni-channel campaigns for Global Player using email, push notifications, SMS and in-app, as well as utilising Content, Social, On-air, Customer Service and Programming team marketing channels to extend messaging reach.

• Embrace a test, learn, and optimise attitude, continuously building upon knowledge and driving performance across all campaigns.

• Working with the wider digital and marketing team, and utilising external suppliers to define and understand our core user segments.

• Deliver targeted and personalised experiences that encourage repeat app usage and duration of use.

• Contribute to design briefs for external agencies and clearly define requirements.

• Support the development of the overall strategy for our user loyalty program and engagement activations. Executing set-up and monitoring progress, optimising customer journeys, and increase awareness and value within the program.

• Contribute to accurate weekly, monthly, and quarterly reporting against KPI's, providing clear feedback on issues and suggesting area of improvement to drive performance metrics.

• Guidance and instruction on email best practice and legislative compliance to insights, programming, marketing, and commercial teams.

• Underline all projects and campaigns with compliance, data management and GDPR in mind. Including but not limited to data and consent management and monitoring.

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• Minimum of 1 year of experience working in a CRM or Growth environment. Entertainment, media or publishing background is a plus.

• Experience in setting up marketing automation, A/B tests, and personalised communications.

• Deep interest in how customers behave and think.

• Excellent understanding of CRM best practices.

• Strong understanding and experience in data management, analysis, and reporting, both at a campaign and commercial level.

• Experience in planning and managing multi-channel marketing at a campaign and always-on level.

• Strong copywriting and proofreading skills with the ability to work across multiple brands and project guidelines.

• Thrives in a fast-paced campaign environment.

• Self-starter with lots of ideas to optimise performance.

• Excellent organisational and planning skills.

• Quick to learn new platforms and technologies.

• Confident working cross-functionally with strong interpersonal skills.

• Understanding of data compliance and GDPR.

• Creative flair.

Everyone is welcome at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that different will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

Although we cannot make guarantees, we welcome conversations about flexible working for all roles at Global