Email Marketing Specialist London, England
Job description
Who We Are
As an iGaming Marketing Consultancy & Digital Publisher, TAG Media maximises revenue streams for its clients and partners by developing digital marketing strategies & partnerships and optimising the customer journeys, user experiences, player conversion and lifetime value attached to them across the iGaming and Social Gaming space.
Our publishing team develops, manages and monetises sports betting and casino affiliate sites in the US and the UK.
Role Overview
As Email Marketing specialist you will play an instrumental role in nurturing our member base from casual users into active and repeat visitors.
You will collaborate with the Managing Director of Publishing to build and optimise workflows that deliver seamless user journeys that maintains and grows our highly engaged community of members.
Furthermore, you will be responsible for the automation and delivery of marketing content across email, web push, and SMS channels and you’ll have the freedom to test and explore what works best to engage our active community.
What you will be doing
- Develop an email marketing strategy that increase audience engagement and player acquisition
- Collaborate with the content marketing team to amplify content across email, web push, and text
- Build and execute campaigns across email, web push, and SMS
- Review and analyse campaign performance to identify new content and revenue opportunities
- Produce weekly and monthly reports on email, web push, and SMS performance
- Maintain planning tools and calendars across CRM
- Write copy including for subject lines, contests, promotions & more
- Work with our graphic design team to brief and procure relevant assets supporting campaigns
- Promote and share information, news, and offers about our company to people on our mailing list
- Research our customers’ lifecycles and how they interact with our brand to understand the best ways to reach them through email
- Use email marketing concepts and metrics to measure and optimise our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals
- Report weekly and monthly to the Managing Director of Publishing with performance optimisations
Key Skills Required
- Creative energy and the passion to propose your own ideas
- A passion for sports
- The ability to work autonomously
- Knowledge of sports betting- across different sports
- An adaptable can-do nature willing to learn
- Confidence in your ability to manage campaigns and deadlines, delivering always on-time and on-specification
- Meticulous attention to detail and sense of personal responsibility
- Relevant digital marketing experience in a CRM or campaign based role
- Relevant qualifications including related bachelor's degree or marketing specialist certifications
- Experience in the gaming industry
Benefits:
- 20 days per year plus statutory holidays & 5 mental health days off – including Christmas week
- Home Working allowance (printer, desk/chair allowance, home broadband & mobile contributions, plus coffee allowance)
About TAG Media
TAG Media prides itself on effecting positive and responsible change with our clients, partners and industry. As an iGaming Marketing consultancy & digital publisher, we ensure, first and foremost, our work with affiliates, operators & game studios raises standards through improved compliance and unique social responsibility strategies designed to protect the end customer, sustain our industry and deliver results for our clients.
Now entirely set up as a remote-working business, the company operates via four divisions. Client Services – our core proposition delivered through Performance Marketing & Business Development services to iGaming operators looking to grow their business around the world. Publishing – a growing portfolio of portals driving high quality leads to our partners. Growth – consultancy, public affairs and training services to the iGaming industry. First Look Games – the leading content marketing platform connecting game studios with affiliates.
Our staff comprises of highly skilled iGaming performance marketing professionals, with team members averaging over 12 years of industry experience with operators of all shapes, sizes and product verticals.
