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Job description

Email Marketing Manager

Redcliffe Training Associates is an industry leading provider of specialist finance training courses and has over 20 years’ experience delivering world class courses to a global blue-chip client list.

The company is now adding to its team as part of its next phase of growth and due to its on-going success, the position of Email Marketing Manager has become available for a talented professional that is keen to further enhance our e-marketing operations.

The company is sending out circa 300,000 highly targeted emails a week. And each day of the week the e-campaigns differ vastly – i.e., different contacts in different companies in different parts of the world receive different bulletins on different courses.

This is an exciting role that is ideal for someone who is looking to utilise their proven knowledge in e-marketing automation and workflows with the goal of becoming the “go-to” person for workflow implementation and increasing business revenue through the creation of personalised email journeys that give our clients “VIP” treatment.

The successful candidate will assist the Managing Director with the overhauling of, the improving and modernising of all aspects of the email marketing operation by re-evaluating and re-defining how engaged and unengaged data is treated.

The successful candidate must possess a lot of energy, passion and most importantly of all, an entrepreneurial and analytical data-driven mind. The position requires the candidate to be extremely well organised, technical, intelligent, and possess the ability to think strategically and apply entrepreneurial talent to e-marketing. Progression in this role is clear, accessible and achievable with hard work and outstanding results.

The successful candidate will be working with bespoke systems which will allow them to truly make the role their own.

The role is best suited to someone with excellent technical and analytical skills rather than creative skills. At least 4 years of B2B e-marketing experience (not social or B2C) is required together with a thorough understanding of the key components of profitable email marketing in a high-end B2B environment;

· Scheduling

· Collateral design

· A/B testing

· Campaign set-up

· Execution

· Reporting

· High deliverability

· High levels of engagement and CTRs

· Automation / workflows

· Segmentation

The successful candidate will supervise 4 assistants, work in small but very busy, dynamic, hard-working and entrepreneurial team and will report directly to the Managing Director

The successful candidate will work remotely from home and will be supplied with a laptop, telephone and quarterly internet and utility allowance.

The role is best suited to someone with excellent technical and analytical skills rather than creative skills. Of even greater importance is the reporting, analysis, interpretation, extrapolation and action. Possessing those high-level abilities is the critical foundation of this role.

A degree in digital marketing would be advantageous.

Duties, Responsibilities & Expectations

Behaviour Based Automation, Workflows & Triggered Emails

· Build, test, and optimise automated email journeys across a range of functional areas using workflows and automations

· Create, integrate and manage custom fields that link between ESP and CRM

· Create highly personalised templates for use in workflows

· Creating merge tags to further personalise the customer journey

· Implement triggered emails based on contact and website activity

· Maintain & monitor workflows and automations, and proactively seek out areas for improvement

· Communicate with platform supplier and request improvements/additional functions when needed

· Reporting on the success or failures of certain automations

Email Sending Domain, IP Address Management & Alias Set Up

· Purchasing, planning and rotating IPs & sending domains in a strategic and scientific manner to maximise deliverability

· Monitoring the health & reputation of E-Marketing Infrastructure

· Monitoring potential blacklist sources & submitting de-listing enquiries

· Sourcing, buying, testing and implementing new sending domains

· Project managing improvements to E-Marketing infrastructure

A/B Testing

· Suggest & perform weekly A/B tests using a range of variables – subject lines, template styles, CTA, segmentation options – with the goal of increasing Click-Through & Open Rates

· Report on successes/failures of A/B testing

· Implement improvements based on results of A/B testing

Behaviour & Segment Analysis

· Investigate potential segmentation and operational improvements, using facts and logic gained through the assessment of contact behaviour to suggest improvements to our segmentation and general operations

· Implement further segmentation & other improvements based on findings of the analysis

· Report on the successes the newly implemented improvements

E-Shot Template Development & Testing

· Design high quality, modern e-shot templates that adhere to industry standard but are also unique and on-brand

· Testing & implementing templates once designed, ensuring that they display and function correctly on a range of devices

Ad-hoc/on demand Campaigning

· Create campaigns based on briefs provided by the Managing Director

· Ensure that templates used and segmentation options are correct

· Monitor campaign performance

Daily and Weekly Reporting

· Preparing weekly reports on contact engagement and campaign activity

· Ad-hoc reporting and analysis when required

· Using reports and data to improve deliverability rates, open rates, click throughs

Additional Duties

· You will sometimes need to communicate with suppliers in order to request specific features or raise issues/request bug fixes

Requirements:

· 4+ years’ experience in B2B Email Marketing

· 4+ years’ experience in creating email-based content using HTML and CSS

· 4+ years’ experience working with Excel at an intermediate level

· 4+ years’ experience with a CRM, experience with MS Dynamics 365 is preferable but experience with any CRM is required

· Very strong IT skills and an ability to understand technical scenarios

· Proven knowledge of E-Marketing infrastructure

· An entrepreneurial and analytical data-driven mind

Expectations:

· You will be expected to be a self-starter

· You will have a very keen eye for detail and will be able to work with great levels of accuracy

· You will be expected to use your initiative

· You will be expected to effectively and efficiently manage your own workload

· You will be expected to meet deadlines by working smart and quickly

· You will be analytical, organised, entrepreneurial and diligent

· You will be willing to learn, and have the ability to learn quickly

· You will be a problem solver

· You will be a good communicator, proactively sharing updates with the E-Marketing Manager and Managing Director

· You will be expected to take responsibility for the tasks given to you

· You will be a team player, and willing to go the extra mile when additional support is required

· You will be expected to take detailed notes to aid you after the induction training

· You will be expected to ask lots of relevant questions

Required skills and personal attributes

· Very strong, proven knowledge in Marketing Automation and workflows

· Excellent written and spoken English

· Excellent listening skills

· Must be extremely well organised

· The ability to manage own workload, prioritise and work/keep to deadlines

· Must have a good eye for detail

· Must have a “can do” attitude

· Must be accurate and diligent

· Must be a quick learner

· Must be enterprising

· Must be hard working and proactive

· Must be focussed on the client

· Must be able to work accurately under pressure

Job Type: Full-time

Salary: £55,000.00 per year

Benefits:

• Company pension
• Sick pay
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• B2B Digital marketing: 4 years (required)
• Email marketing: 4 years (required)

Work Location: Remote

Reference ID: E-Marketing Co-ordinator