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About Vanquish Fitness

Created in 2015 by school friends Oliver Maloney and Ruben O’Brien, Vanquish Fitness is an apparel brand and online retailer, designing trend defining means and women's fitness apparel, which is sold from our direct to consumer eCommerce store to millions of fans and customers world-wide.

Our mission is to inspire and champion the inner athlete in their pursuit of self defined greatness and to provide the platform and resources they need to become better than yesterday.

Since launching, Vanquish has grown to an 8-figure, profitable annual revenue brand, and we recently moved to our new HQ in Enfield, North London 5 - 10 minutes from the M25 and national rail.

In Q2 2023, we completed a full strategic and tactical review, with proven eCommerce growth consultancy, The Growth Foundation which has delivered a plan that sets an objective to hit by 50% each year over the next 3-years, this plan has identified a number of key hires to deliver this growth, with this role being one of them.

This is a career defining role; allowing the right candidate to make their mark, learn while doing and work to propel Vanquish Fitness into a trail-blazing, aspirational global apparel brand.

About the role...

Reporting to our Founder, you’ll take strategic and day-to-day tactical ownership for Vanquish Fitness’ direct to consumer sales revenue across our markets. You’ll need to have commercial acumen to trade whilst delivering against overall revenue and profit targets.

This role is a hybrid role working out of the Vanquish HQ in Enfield and WFH.

Accountabilities included

• Manage all aspects of day-to-day trading of the store to achieve revenue growth;
• Responsible for net revenue targets and other KPIs including average order size, value, conversion rates and returns for Vanquish Fitness e-commerce stores, as well as generating relevant reporting daily, weekly, monthly result vs targets;
• Create and own the trading calendar which details how we’ll hit all financial targets and KPIs;
• Own the analytical and CRO tools that will help unlock greater insight to build hypotheses and then test in order to generate incremental output against your KPIs;
• Define, shape and implement a long-term e-commerce strategy and tactics to exceed revenue targets and KPIs and proactively seek opportunities to drive incremental growth, engaging key stakeholders across all areas of the Product, Brand, Marketing, Finance and Operations functions;
• Work with Marketing function to build, execute and optimise marketing tactics to generate incremental traffic (including paid search, paid social & CRM) to the store;
• Own all visual merchandising of the e-commerce store from product to signposting and work with the Content and Design teams to create engaging content that drives sales;
• Feed into the apparel product strategy with data & insights from e-commerce sales to create products our target audience and consumers love;
• Support and challenge the Technology partners to design, develop and deploy the tools you need to deliver your objectives, quickly resolving any short-term bugs or general functionality issues;
• Unlock customer and business insight (through deep segmentation) to optimise our e-commerce activities;
• Provide expertise on current e-commerce industry best practice, with Trading / CRO focus;
• Keep up to date with e-commerce & CRO / Trading best practice of tomorrow through training and research;
• Positively impact and influence internal stakeholders and external partners;
• Effectively communicate and collaborate with company stakeholders and partners;
• Think like a customer, all the time, every day.

About you...

You will also need to be a consumer champion who understands and is able to design customer journeys which give our customers and potential customers the best shopping experience and ultimately result in conversion.

Just as important is your ability to balance strategy with implementation and being able to get things done in a fast paced environment where delivering on time is critical.

This role is for you if you have / are:

• 5+ years’ experience managing / leading e-commerce / digital retail, in sports merchandise & apparel internally - USA and European experience would be a major bonus;
• Fully operational to leading edge experience of Shopify Plus and common 3rd party applications - with technical capability ;
• Fully operational to leading edge experience with Analytical / CRO tools like Google Analytics etc;
• Working knowledge of demand creation and optimisation of inbound traffic channels from Organic, Earned, Paid Media & CRM;
• Able to work in a high-performance environment and deliver against challenging deadlines;
• Willingness to learn new approaches and adapt to different working styles;
• Have great understanding of retail, e-commerce and marketing businesses; you’re a natural retailer; obsessed with delivering your promise to customers and revenue optimisation;
• Have a proven track record as a commercial individual, who understands brand, fans and customers;
• Intellectual and emotional intelligence; you understand how to maximise output in conversion activity where a blend of skills and experience are required (data analysis vs creative visual merchandising and UX are quite different approaches)
• You are independent and self-directed but able to work and lead a team of creative individuals;
• A quick learner who can process lots of information and prioritise action;
• Are bullish about Vanquish Fitness and its potential to offer customers better products and a better shopping experiences

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.