E-commerce Digital Site Merchandiser London, England
Job description
We are currently recruiting for an E-commerce Digital Site Merchandiser to join the Vivienne Westwood Ecommerce team in Wimbledon.
JOB OVERVIEW:
The Digital Site Merchandiser is responsible for the merchandising of inventory, catalogues, pricing, promotions, analysing shopping behaviour, and online visual appeal sitewide – all under the umbrella of driving revenue
RESPONSIBILITIES:
CONTENT MANAGEMENT
Own functions in Commerce Cloud Business Manager to maintain data and content assets across assigned UK, EU, and ROW digital site groups. Ensure that promotions work correctly in Production after data replication occurs.
Establish product assortment rules within Business Manager. Sort assigned product categories and subcategories, considering view type, image variants, swatches, image tags, and availability.
Merchandise and manage PLP, PDP for the website. Ensure products are presented accurately and updated according to sales strategy, product launch calendar and business/analytics insight.
Create, update, and maintain asset libraries, data feed, and content folders to structure and organize non-product content such as brand information pages, customer service, FAQs, checkout messaging, size charts, and store locator pages.
Enable and manage content slots and Einstein functions to show targeted content on predefined browser areas.
INVENTORY MANAGEMENT
Manage and maintain B2C Commerce product catalogues, for new & existing content. Ensure product is made available to our customers, correctly merchandising group products across sites.
Monitor and assess performance of all imported inventory feeds alongside content assets to assure the correct information is showing per site storefront. Applying manual HTML code and updates where needed.
Identify any site errors related to inventory record, risk assess product's stock level and availability data in the context of each site or storefront inventory list.
CAMPAIGNS AND PROMOTIONS
Timely execution of onsite campaigns, product or promotions, product launches, and seasonal activity. Extend campaigns with custom attributes to meet specific business requirements.
Implement best practice and own Salesforce B2C Commerce for deployment of all site promotions (product, shipping, and order) considering content slots, slot configurations and sorting rules in Commerce Cloud Business Manager.
Define a schedule for multiple online experiences and define qualifiers, such as customer groups or coupons, for multiple promotions or sorting rules.
Maintain and monitor promotional messaging across site configuration including homepage, cart, checkout, PLP, PDP, and Quick view. Identify coupon error handling logic and messaging.
FUNCTIONALITIES
Configure and assign sorting rules, attributes, and system objects in Commerce Cloud to define and create site-specific storefront content. Optimise PDP, PLP, onsite search and cross-sell maximum conversion rate from all key touchpoints in the customer journey.
Monitor and maintain search categories, applying SEO best practice. Continuously review the competitor landscape to identify new digital opportunities and site improvements.
Apply personalization, enable search function customization, and enhance filtering by product attribute. Assist with the testing of new features or website improvements to ensure changes are correct and users will experience no issues.
REPORTING AND ANALYTICS
Own the onsite performance of site storefronts. Report and analyse the key onsite metrics across conversion funnel, click through, page performance, search performance. Own the sequencing for categories across all pages to drive CTR and conversion rate.
Regularly conduct web analytics reviews, deriving insights and actions to optimize the conversion funnel utilising site navigation, microsites, A/B tests, sales/promotions, suggestions, and AI online features.
Ensure a smooth end to end shopping journey of the customer experience with a continuous review of improvement opportunities across all aspects of the user journey and user experience.
REQUIREMENTS:
KNOWLEDGE & EXPERIENCE
At least 4 years’ experience with Salesforce B2C Commerce Cloud Platform & content management.
Experience using Commerce Cloud Business Manager. Web/Digital merchandising expertise.
Data driven. Strong analytical and numerical skills.
An understanding of staging environments & basic HTML coding & web design experience a plus.
Experience managing web-based analytical tools, such as Google Analytics, Power BI, Tableau.
Strong PC Skills – Advanced Excel, Word, PowerPoint.
Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.
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