Job description
Job Title: Director, Strategic Accounts and Growth
Group/Team: Growth / Opus Agency London
Reports to: EVP Strategy & Solutions
Location: London, UK preferred; or Remote (UK)
Employment Type: Fulltime
WHO WE ARE
Opus Agency is a leading global event and experiential marketing agency, partnering with world-shaping brands such as Google, Microsoft, and Salesforce. With a focus on catalyzing movements through shared experiences, our 350 team members excel in delivering end-to-end capabilities that accelerate momentum and success for our clients.
Built across four decades, we scale excellence at the forefront of focused strategy, fearless creativity, emerging technology, and agile delivery. Today, as the flagship of The Opus Group, our team members are outperforming from hubs throughout the United States, in the heart of London, and around the world.
If you embody our cultural pillars—if you can bring versatility, embody optimism, elevate integrity, catalyze curiosity, and own excellence—then join us in fueling the future of brand movements.
WHAT WE ARE LOOKING FOR
This role presents a unique opportunity for a driven Director of Strategic Accounts and Growth who has deep experience in B2B events and experiential marketing, has connections in a range of industries, and can hit the ground running in our London office.
This role offers tremendous potential for career advancement and executive skill development—it also requires a sleeves-rolled-up approach in the initial years.
As a hands-on contributor, you will initially take a proactive approach to networking and business development, leveraging your extensive contacts to identify new opportunities within B2B industries, including technology, healthcare, and financial services. You will oversee the successful delivery of projects, ensuring client satisfaction and driving repeat business.
While this role is focused on growing our agency from London, it will also work closely with Opus Agency’s existing global clients. As the growth leader for London, you will work to expand within existing global accounts, find new opportunities within existing UK and EMEA-centric accounts, and secure net new clients for the London team.
To be successful in this role, you will pull from your experience working across teams and balancing multiple simultaneous high-profile events and experiential marketing programs. Your leadership skills, ownership of your work, and positive attitude will be core to our plans for growth across client partnerships and the global events industry overall.
YOU SHOULD HAVE
- Minimum of 7 years in new business development and/or account management within event and experiential marketing agencies
- Portfolio of UK and EMEA-centric contacts in B2B industries, especially technology, financial services, healthcare, and professional services
- Proven track record of delivering results in a fast-paced, self-motivated environment
- Adaptable attitude, growth mindset, and ability to thrive in ambiguity
- Strong written and verbal communication skills
- Desire to travel globally, including up to 25% for events, meetings, pitches, and other industry happenings
ESSENTIAL RESPONSIBILITIES
In this multifaceted role, the Director of Strategic Accounts and Growth would be responsible for a range of activities and outcomes. The percentages next to each responsibility are provided for directional alignment as they will fluctuate broadly throughout the year.
- New Client Business Development (30% in Year One, 20% in Year Two)
- Identify and pursue new business opportunities, cultivate a pipeline of qualified relationships, and capture leads from new-to-Opus Agency clients
- Lead, develop, and deliver proposals and pitch presentations
- Existing Client Growth (25% in Year One, 20% in Year Two)
- Partnering with Global Account leads in the US, identify, cultivate, and capture UK and EMEA-centric opportunities from existing Opus Agency clients
- Working with existing and legacy London-centric clients to capture new opportunities
- Client Management (15% in Year One, 30% in Year Two)
- Develop and maintain strong and lasting client relationships
- Act as the primary point of contact for clients, ensuring their needs are met
- Oversee budgets, including responsibility for maintaining program margins, client profitability, and overall London revenue growth targets
- Team Management (25% each year)
- Manage internal teams, including a growing bench of account and event managers
- Expand and nurture relationships with local freelancers, partners, and suppliers
- Growth Leadership (5% each year)
- Partnering with Opus Agency executives and peers, contribute to and manage operating plans for the London office
- Stay informed about industry trends and insights to inform and evolve our agency’s in-region go-to-market strategy
- Partnering with our global marketing team, support in-region campaigns, act as the point person for media and press relations, and attend/speak at regional industry events
COMPETENCIES
- Deep business acumen, especially in the field of B2B events and experiential marketing
- Professional, confident, positive, and calm demeanor
- Outstanding written, verbal, and interpersonal communication skills
- Exceptional prioritization and multitasking abilities in deadline-driven situations
- Ability to drive a sense of urgency while working collaboratively across the organization
- Detail-oriented and flexible with the ability to handle complex tasks independently
- Strong problem-solving skills and ability to make sound decisions
Join our London team at Opus Agency and be a key leader in driving strategic growth, fostering lasting client relationships, and expanding our presence in the UK and Europe. Together, we will fuel the success of our clients, Opus Agency’s global influence, and the growth of your own career.
NOT SURE IF YOU SHOULD APPLY?
Studies show that those identifying as under-represented individuals might have talked themselves out of applying at this point. Don’t worry about checking every single box. At Opus Agency, we are dedicated to building a diverse, inclusive, and authentic team – so if you’re excited about this role, but your past experience doesn’t align perfectly with every single qualification in this job description, we encourage you to apply anyway. You may just be the right candidate for this role or we may have other roles that better align with your skillset.
OTHER DUTIES AND ACKNOWLEDGEMENT
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. This does not create an employment contract, implied or otherwise, other than an "at-will" relationship.
Opus Agency does not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided based on qualifications, merit, and business need. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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