Job description
We're looking for someone who:
- Understands music and the music business.
- Has worked with artists, artist management, and/or social media influencers.
- Can ideate and execute ideas that will grow and maintain Affiliate Revenue.
- Understands and has experience in Affiliate and Influencer Marketing.
Who we are (Musora Media)
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centred communities.
Jared Falk founded his first online lesson community in 2003 and has been steadily growing online education communities since then. Over time Musora Media has become a multi-faceted business that includes online media properties, digital and physical products, and an online education platform with over 180,000 students.
While we love all instruments, we currently have communities for drums (Drumeo), piano (Pianote), guitar (Guitareo) and voice (Singeo) within our online membership.
Underpinning all of our efforts are two simple goals:
- Create more musicians
- Keep them playing longer
As a team member, you will be responsible for helping us create new musicians and developing a culture of continuous learning and self-improvement.
Who you are
The Ambassador Program Director is responsible for growing our affiliate marketing program and working with artists/influncers to find creative ways to promote Musora’s membership and products. You will work closely with affiliates and influencers to support profitable campaigns for Musora and our partners. You will manage influencer campaigns by innovating new ideas, content types, and other strategies to maximize the return on investment and generate profits for both Musora and the partners.
Key Qualifications:
Knowledge/Education/Experience
- Proficiency in the English language (written and verbal)
- Knowledge of affiliate marketing and influencer marketing.
- High-level understanding of music, the music business, and social media.
- Experience working with artists, artist management, and/or social media influencers.
- Valid Passport since travel is required 2-4 times per year.
Skills, Abilities and Other Attributes
- Ability to exhibit the Company's Core Competencies, which include our three core values: Empathy, Passion, and Grit, as defined on our company website.
- Excellent written and verbal communication skills.
- Ability to pitch to influencers and artists.
- Strong interpersonal skills; able to cultivate relationships.
- Deadline-oriented, with great follow-up skills.
- High-level understanding of YouTube, TikTok, Instagram, Facebook, and Twitter.
- Excellent time management and project management skills.
- Can type efficiently for content creation and team communication. (40+ wpm).
- Work well independently and in a team environment.
Key Duties and Responsibilities:
- Grow and maintain affiliate revenue with innovative ideas, affiliate support, and best practices.
- Set up, manage, and optimize all affiliate partners & revenue.
- Monthly affiliate calendar & reporting.
- Monthly newsletter featuring our best promotions, assets, and more.
- Create pitch decks on how we can work with affiliates, including case studies and campaign options.
- Create campaign opportunities & assets.
- Report on our best affiliates and concepts.
- Make sure they’re all happy & paid.
- Quarterly “Special Campaigns” with specific artists/influencers that take our affiliate program to new levels.
- Work directly with an artist/influencer to develop a special campaign focussing on their strengths and audience to drive high volumes of leads/revenue.
- Find creative and unique approaches to traditional affiliate campaigns that raise the bar and set Musora apart from traditional affiliate marketing.
- Own these campaigns from ideation to completion, with accurate campaign performance and success reporting. Working closely with the Musora team to push these projects across the finish line.
- Partnerships Support Responsibilities. Support the VP of Partnerships for any team initiatives for up to 10 hours a week. This may include:
- Gathering assets for key partnership initiatives.
- Gathering contact information and setting up calls.
- Consultation on key projects and initiatives.
- Outreach and support on Artists and PR.
Key Performance Indicators:
- Monthly Affiliate Revenue
- Monthly Affiliate Revenue Margins (75%)
- Number of Active Affiliates
- Affiliate Happiness Rating // Quarterly Survey
Musora Ambassador Program In More Detail:
Similar to other affiliate programs, our Ambassador Program sets out to partner with true “Ambassadors” in the music industry, be it popular musicians/artists, influencers, or industry-leading companies that align with our vision. Our goal is to create more musicians and bring more awareness to the power of Musora’s educational community and products that help support students reach their goals. There are many ways to work with our ambassadors to bring more attention to Musora, such as:
- Custom curated Lead-Gens.
- React videos on our top performing content.
- Review videos
- Interviews for our blog site.
- Podcast interviews
- Custom curated educational courses.
- Product review articles.
The above are just a few examples of what is possible. We are looking for someone who is eager to work with some of the coolest musicians in the world to find creative ways to expand on these ideas, and come up with world-leading campaigns that reach thousands of new musicians and inspire them to take their playing to new levels. With the support of the Musora team, the sky is the limit for what we can create together!
Reporting Structure
- Reports to the VP, Partnerships
Work Conditions: Travel required ~2-4 times per year - It could be International, Domestic, or local.
What we offer you:
- $70,000-85,000/year, depending on experience
- Onsite/Hybrid preferred, with some possibility to work remotely.
- Full-time
- Career Growth. You’re joining a growing team; we care about your career growth! We’re always open to learning what you need to be successful and will do our best to work with you to make that possible!
- Learning and Development. We encourage our employees to learn and develop their unique talents and strengths and offer Gallup-Clifton Strengths coaching and workshops.
- Benefits. Physical & mental health benefits, prescriptions, dental, and vision benefits - we care about our employees and want to ensure YOU have the benefits you need to stay healthy and well.
- Paid time off. We understand and value the importance of rest and recovery, including time away from work! (Plus, you’ll get your birthday off .)
- On-site gym. We have a miniature “iron paradise” you’re welcome (encouraged, even) to use at your leisure.
- Onsite SNACKS. Including an assortment of drinks (alcoholic and nonalcoholic), Cliff bars, fruit, and a delicious assortment of cheeses.
At Musora Media, we want you to bring your unique self to work and play. Please let us know if you require any accommodations at any stage in our hiring process. We will do our best to provide reasonable accommodation.
Musora Media Inc. is an equal opportunity employer committed to diversity, equity, and inclusion in the workplace. We believe that diversity, equity, and inclusion are a necessity and that all humans have strengths, skills, and abilities that are unique and valuable. We do not permit discrimination or harassment of any kind. This includes all employment practices within Musora Media because we hire based on qualifications and business needs. We truly care about ensuring a transparent culture where everyone feels welcome, heard, and appreciated.
Please note that while we offer flexible work environments, we are a Canadian company and cannot sponsor visas for this position. You must be eligible to be employed in Canada to be selected, meaning you must be a Canadian Citizen, a Permanent Resident of Canada, or have a valid Canadian work permit. If you have an existing work visa and require certain documentation to assist with renewal, our People & Culture team would be happy to help.
All offers are contingent upon the successful completion of background checks and/or employment verification results.
About Musora
Revenue: Unknown / Non-Applicable
Size: 51 to 200 Employees
Type: Company - Private
Website: www.musora.com