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Director of Marketing

Are you curious & creative? Do you have a passion for sustainable products & packaging? Does the idea of creating a waste-free future excite you? If so, we're looking for you!

You:

• Are really interested in electric vehicles

• Appreciate a good debate even with your boss

• Thrive in the grey, bravely finding your way through unknowns

• Figure out how to fix it instead of who is to blame

• Are excited about being a part of empowered teams

• Have pulled recyclables out of the trash

We:

• Believe we do not inherit the earth from our ancestors; we borrow it from our children

• Work to protect and restore the environment

• Aren't afraid to make mistakes as long as we learn

• Care more about your values and intelligence than your experience

• Are committed to creating team dynamics that create empowerment vs. entitlement

Our Core Values:

The Opportunity:

Are you ready to revolutionize the way we grow and scale our extraordinary brand? Join us as the creative and strategic mastermind who will lead our exceptional team of Marketers to new heights. As the Director of Marketing, you will command the helm, steering our go-to-market strategies, new channel and product launches, and lead our integrated marketing activities. From captivating product launches + campaigns to forging powerful alliances with retail partners and external collaborators, you will be at the forefront of building our brand through remarkable campaigns.

You will be the glue that ties Marketing, and Creative together, an important connection in growing global brand presence and reach, reporting to the CMO. You are able to drive a clear brand growth strategy. You have the tools and leadership to establish alignment on marketing objectives with cross functional partners. And, you take a data-driven marketing approach to the marketing calendar and key initiatives to drive brand resonance and growth.

The Responsibilities:

• Your key pillars of success include brand and product storytelling, building community (influencers, partnerships and social media), growing the retail channel and leading our Voice of the Customer strategy

• Build and grow our retail marketing programs and in store experience including demo rep team

• Develop and implement a dynamic brand strategy and supportive global, cross-channel marketing calendar

• Own and manage insights-driven creative and marketing briefs, and lead go-to-market plans for new product launches, campaigns and activations

• Working in lock step with our Director of Growth Marketing you embody a data-driven mindset, utilizing insights and analytics to refine and optimize our marketing initiatives, ensuring every move resonates with our target audience

• Drive approach and process to guarantee high impact and effective speed to market for all campaigns and marketing content, balancing inspiration with rigor

• Lead the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment

• Develop a high-performing team of channel experts and marketing strategists

• Increase brand awareness in both existing and new markets

• Identify clear audience strategies to evolve and grow our customer base

• Create programs that drive customer loyalty and increase brand trust

• Chart the course for brand growth by crafting and executing transformative go-to-market strategies

• Forge powerful alliances with retail partners and external collaborators, unlocking new avenues for brand expansion and market domination

• Develop and oversee captivating product campaigns that emotionally connect with audiences and drive exceptional results

• Collaborate closely with the Creative team, merging artistry and strategy to create captivating brand campaigns that leave an indelible mark on the world through alignment with our mission and values

• Weave a compelling narrative around our brand, captivating hearts and minds through engaging storytelling and impactful messaging

• Stay at the forefront of marketing trends and innovations, continuously evolving our strategies and approaches to stay ahead of the competition

• Lead and develop our customer experience team and VOC development

• Lead and inspire a team of brilliant Marketers, guiding them towards greatness and fostering an environment of continuous learning and innovation

Qualifications:

• 8-10+ years of marketing experience, ideally in a strategic or creative agency for fast moving start-up environment or consumer goods experience

• 'Get it done' mentality - You deliver high quality on time, and come with solutions rather than problems

• Accustomed to working in a fast‐paced, dynamic, deadline-oriented environment

• Experience building innovative brands and GTM campaigns

• Fluency in digital marketing, including a clear understanding of building brands and communities in digital channels, social media content, etc.

• Exceptional presentation skills, interpersonal skills, and respect for process/principles

• 3+ years of experience leading, growing and managing a team

• Ability to work in a collaborative, cross-functional organization

• A strong sense of creativity and understanding of the creative process

• An obsession with creating impactful consumer-centric experiences

• Strong visual communication skills

Commitment to Diversity

Pela is committed to cultivating and preserving a company culture of diversity, equity, and inclusion. This means we seek out people with a diversity of opinions and strengths that will be complementary to our existing organization. We know that we will grow and learn better with a diverse team. When recruiting new members of our team, we welcome the unique contributions that you can bring in terms of your education, culture, ethnicity, race, sex, gender identity and expression, age, religion, and sexual orientation.