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The Business

illuma is a British company pioneering the use of contextual-AI in creating solutions for enterprise. Its real-time scaling technology is used by brands and agencies to boost the results of digital ad campaigns. Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for commercial activation. Example clients include: Heineken, P&G, Amazon, Paramount+, Coca-Cola, Boots, American Express, Microsoft, Sky, The Guardian, and others.

illuma is committed to sustaining the open web ecosystem through equitable collaborations between ad tech providers and media owners. The company is proudly building industry-first agreements that recognise media owners’ or sell-side intellectual property rights, and in turn, deliver better outcomes for brands and audiences.

illuma was founded in 2014 by publishing experts and computer scientists from Imperial College, UCL and Cambridge University. The company is based in London with additional offices in New York.

Role Description

Reporting directly to the CEO, and in close collaboration with the Heads of Sales, Product, Client Services and Public Relations, the Marketing Director will be key in setting a marketing strategy that brings the illuma brand and message to life.

He or she should be a nimble and ambitious self-starter who is excited to be given the space to get creative in developing, testing and executing new initiatives – ensuring that the brand message is strong and consistent across all channels and marketing experiences including: event sponsorships, client activations & owned events, partnership support, brand collateral and swag, sales materials, website, social media presence, etc.

As a growing start up, the Marketing Director will be critical in creating the multi-discipline Marketing muscle for the EMEA and US markets and deciding when, what and how we engage with relevant audiences.

At illuma we are curious, innovative, and progressive, committed to seeking new, intelligent solutions to business problems. You will be working with and learning from some of the brightest minds in AI, tech and data science, and you won’t be just a cog in a wheel, you will have an active voice with the opportunity to make real impact and grow your career with us as we scale.

Requirements

Key Responsibilities

• Explore and execute new and innovative ways to engage with target audiences through the development of a GTM marketing strategy that drives forward illuma’s brand and business goals, in coordination and collaboration across the company (e.g. with Public Relations, Sales, Customer Success, Operations), with full responsibility of budget planning and management
• Ensure the brand experience is consistent across all disciplines: website, social, events, swag, sales materials, etc; evolve the brand’s look and feel as needed using external graphic designers.
• Collaborate with Sales and Public Relations to support partnership and company announcements with relevant materials and messaging across owned channels: website, social, newsletter, etc.
• Develop localised content intended to stimulate audience interest, drive engagement and consideration for illuma’s solutions including: pitch decks, case studies, infographics, and more, to be distributed across multiple sales and marketing channels
• Design and lead the development of demand generation strategies & sales enablement
• Take ownership of content strategy development and delivery of multi-channel communications across all media

Knowledge & Experience

• Self-motivated leader with experience working in high growth business environments relevant to advertising technology and digital advertising; able to think outside the box and collaborate in a multi-functional capacity
• Excellent writer and communicator who can adapt their written and verbal style to fit a variety of audiences and channels
• Experience in designing and executing events of all types and sizes: industry sponsorships, owned events, client activations, etc
• Detail-oriented with a keen eye for branding & design
• Good working knowledge of office-based software including all Microsoft programmes, with previous knowledge of Salesforce (or equivalent CRM software) and Demand Generation systems (Mailchimp or similar) a plus

Competencies

• Communication - able to get one's message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information.
• Collaboration - able to help build and maintain effective working relationships, working co-operatively with others to be part of a team and lead a team.
• Influencing and persuading - able to present sound and well-reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change.
• Strategic Thinking. Can identify a vision along with the plans that need to be implemented to meet the end goal. Evaluates situations, decisions, issues, etc. in the short, medium and longer term.
• Analytical Thinking - Ability to simplify complex problems or projects into component parts, exploring and evaluating them systematically, and identifying and resolving problems.
• Integrity: Treats all people with dignity, respect and fairness. Resolves interpersonal conflicts constructively. Shares time, energy and knowledge with others to ensure they can succeed.
• Inclusiveness: Demonstrates awareness and respect of cultural and individual values. Appreciates and leverages the strengths of others to accomplish goals, regardless of background. Listens to ideas from others, even when different from own. Is careful to ensure all sides are heard before reaching a conclusion.

Benefits

• 25 days holiday plus bank holidays
• Private medical insurance
• Half price gym memberships
• Pension
• Regular team socials, stocked fridge, snacks
• Personal development plan and structured training
• Participation of industry events and entertainment opportunities
• Hybrid working model with initially the opportunity to work remotely for up to one day a week increasing to two days per week after successful probation period.

Equal Opportunity Statement
We embrace diversity fully and promote an inclusive environment to enable everyone to do their best work.
We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

Our Values

• United
• Driven
• Focused
• Innovative