Digital Strategy Director London, England
Job description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
Nomad Foods is Europe’s leading Frozen Food Company and one of the largest in the world. Their portfolio of leading niche brands, anchored by Birds Eye, Findus and iglo, have been serving local European markets for generations and stand for food that is great tasting, high quality and convenient. They manufacture, sell and distribute a range of branded frozen food products across 17+ European countries with the United Kingdom, Italy, Germany, Sweden and France representing our five largest markets.
Publicis Media won the business in 2016 in 10 markets across Europe - now grown to 17+. The central agency team leads the relationship out of our London Hub, coordinating with regional Publicis offices in all EMEA markets.
The Role
The Global Digital Strategy Director is a pure strategic planning role, perfect for an experienced digital practitioner with a passion for delivering cutting edge digital strategies and media plans.
Working in a leadership role within our central digital activation hub, you would be responsible for ensuring we deliver smart, innovative, and holistic digital media strategies across the Nomad Foods portfolio.
The Digital Strategy Director will work closely with a team of very strong channel planners at both a central and local level to deliver strategies and plans that are both effective, efficient, and integrated with the right level of local market planning nuance across 17+ local markets.
With robust digital media guidelines and playbooks in place acting as a great foundation, you can focus on driving Nomad’s digital business forward with truly innovative solutions.
The role covers all digital channels but there is a key focus on Social and Programmatic strategies (including Display and Online Video).
This role will report into the Global Digital Business Director.
Responsibilities
This position would see you take overall digital strategic leadership of the Nomad activation hub as follows:
- Work alongside the team to deliver our central digital strategic vision and associated initiatives
- Ensure all digital media plans are in line with global guidelines and fit strategically with the wider media plan, across offline channels such as TV and Outdoor
- Present and deliver both global and local digital strategies when required
- Develop a close working relationship across our network of local markets
- Build a strong partnership with the Nomad Foods Global and Regional Heads of Media
- Educate and lead the client on new digital innovations
- Ensure we are delivering digital creativity, innovation and new test opportunities
- Partner with key vendors/internal stakeholders to identify opportunities for custom research, pilot/test new measurement platforms and leverage their data for planning purposes
You will be a strong digital practitioner, with experience gained from within a media agency or digital specialist agency- We are looking for a brilliant digital driven marketer who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders
- A strategic thinker, grounded in digital, analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan
- At the same time, you need to be confident with delivering implementational detail, and channel rigour
- Someone who can clearly, simply and convincingly articulate the role digital channels play in the marketing landscape, contextualize the value of digital for overall client business goals and explain sometimes complex thinking in simple language
- Commercial, naturally driven and high energy to constantly rise to the challenge – accustomed to delivering commercial outcomes for the agencies
- You will be confident in presenting both internally and externally
- Experience briefing a team of specialists and the ability to bridge planning and specialist execution. A brilliant operator with clear understanding of process and timing
- You are a self-starter, keen to help others develop client value from digital, visible to the wider team, inspirational yet approachable
Additional Information
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
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