Digital Media Specialist London
Job description
Overview As a Digital Media Specialist at Fisher Investments, you will help develop our ongoing digital marketing strategy that supports the International Private Client Group. Reporting to the Global Digital Media Team Lead, you will implement lead generation campaigns across social, display, native and video media platforms globally. You will be an expert in digital strategies while optimizing campaigns across several platforms. The Day-to-Day: Manage and improve digital media campaigns including Social Media, Paid Search, Display, Native and Video Identify target audiences using 1st party and 3rd party tactics Analyze campaign data, identify trends and act on opportunities to increase performance while ensuring positive return on ad spend and other indicators Communicate campaign performance to leadership and team members Partner with our strategy and planning team and in-house creative agency to develop advertisements and messaging Research and continually learn about industry trends and identify new test opportunities Identify creative solutions to meet our client acquisition needs and increase scale to meet business demands Work with partners to maximize the value of the programs Your Qualifications: 1+ years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background) Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager or other programmatic media platforms Experience in Excel, including the ability to use formulas and pivot tables Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics) Why Fisher Investments Europe: The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that we align with our clients’ best interests by using a simple and transparent fee structure and recognised European custodians. It’s the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including: 100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays Enhanced maternity pay package with 16 weeks’ top up to full base pay for eligible employees A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions Gym subsidy of up to £50 per month Employee Assistance Program and other emotional wellbeing services A collaborative working environment that practises ongoing training, educational support and employee appreciation events We take great pride in our inclusive culture. We value the different perspectives and unique skills you bring to the team – it makes us all better. Success at Fisher Investments is motivated by results, a collaborative mindset and a commitment to accomplishing great things – so if you are ready to do that, we are ready for you! Apply today to be a part of a team environment where you make a difference in the lives of people by bettering the investment universe. FISHER INVESTMENTS EUROPE IS AN EQUAL OPPORTUNITY EMPLOYER Fisher Investments
