Digital Marketing Specialist - Retail London, England
Job description
About the team
You will sit in the Performance Marketing team as part of the Global Marketing Organisation. Our remit is to support all three sides of our marketplace (consumer, rider & merchant) by using digital channels to scale acquisition and retention strategies. We are a vibrant function, collaborating with our Creative Studio, Data Science and Marketing Technology teams to deliver world-class digital campaigns across 10 markets globally.
About the role
As the Digital Marketing Specialist for Retail, you will help develop and execute Paid and Organic strategies across Search and App channels for our new Retail vertical, with the potential to scale this across other key channels in the team such as Paid Social. You will be involved at the start of a groundbreaking initiative, where your contributions will have an impact on our growth in all our markets. You will report to the Senior Digital Marketing Manager and can work under a hybrid working model between our London HQ and home.
What you'll be doing
- Lead campaign creation, optimisation and weekly reporting tasks
- Manage an increasing budget and scale campaigns against strict KPIs
- Scope and implement A/B testing strategies to enhance channel performance
- Present results to the Performance Marketing team and the wider business
- Conduct keyword research and competitor analysis to identify strategic opportunities
- Collaborate with creative teams to develop and refine ad copy for retail
- Get involved in projects with other areas of Performance Marketing
- Work with Marketing Technologists to increase efficiency and automation
- Collaborate with the wider Marketing Team across all regions; UK and Internationally
- Collaborate with teams to improve landing pages and product pages for improved
Requirements
- 2+ years experience with Google Ads, specifically Google Shopping Ads
- Track record in managing Paid Search campaigns in different languages, driving marketing performance and ROI
- Experience managing large data feeds, and working with large data sets
- Experience of Google Ads, Bing Ads, Google App Campaigns
- Experience with Apple Search Ads
- Are comfortable with (and look forward to) solving complex paid search challenges
- Experience with Meta Advantage+ catalogue ads is preferred
- Familiarity with SEO and ASO strategies
Why Deliveroo
Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
