Digital Marketing Specialist - Paid Social London, England
Job description
About the team
You will sit within the central Performance Marketing team with a focus on supporting our brand digital campaigns. You will be predominantly focused on Paid Social channels but can support other key channels within the team.
About the role
You will own the campaign activation and optimisation process and help enhance brand awareness, drive engagement, and achieve key marketing objectives through those campaigns. You will work with the wider team to identify testing opportunities & provide creative recommendations to improve campaign performance. You will report directly into the Senior Digital Marketing Manager, Strategy & Planning and can work under a hybrid model between our London HQ and from home.
What you'll be doing
- Build and optimise campaigns across Meta, TikTok, Snapchat & Pinterest. Leveraging bidding/targeting strategies to improve performance
- Provide Paid Social strategy and creative recommendations to support local market campaign objectives
- Contribute to the development of our testing framework and identify testing opportunities
- Analyse campaign performance and key metrics to produce relevant insights to inform future strategies
- Collaborate with internal and external creative partners to ensure we're launching digital-first creative that's native to each platform
- Identify tactics to automate channel operations and improve current processes
- Be the key contact for media partners and share platform updates with the wider team
- Stay informed about industry trends, best practices, and competitor strategies to stay ahead in the market
Requirements
- Hands-on Paid Social experience with a track record of launching best-in-class campaigns quickly
- Ability to dissect campaign performance and turn into actionable insights
- Willingness to test new ideas and iterate constantly to improve performance
- Experience with smartly.io
Why Deliveroo?
Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
