Digital Marketing Specialist Peterlee, England
Job description
Job Title: Digital Marketing Specialist
Job Type: Full time - 37.5hrs per week (NO EVENINGS OR WEEKENDS)
Salary: £35k-38k DOE
Closing date:
*Join one of the fastest growing business in Europe – be a part of our journey!*
Everflow is a technology-led utilities company serving SMEs across the UK with environmentally friendly water supply and waste collection services.
Everflow is a market-leader in terms of software innovation and carbon offsetting. Our mission is to ‘make utilities simple’, which is why all our services are designed to save customers time and money, freeing them up to focus on growing their business.
Plus, we are one of Europe’s fastest growing companies according to the Financial Times, having featured on their FT1000 list of Europe’s fastest growing companies for the past two years.
The key to our success is our people and we like to reward everyone for their efforts. We have afternoon drinks on a Friday, free monthly breakfasts and a generous incentive scheme that gives employees a chance to earn rewards.
We are growing rapidly, and we need gifted people, who share our values, to join the team and grow with us!
The future & where we’re headed
We have an exciting growth plan. Over the next 5 years we plan to triple our revenue, expand internationally, add services to our portfolio and ultimately, become the utility provider of choice for businesses.
The mission
Make utilities simple for SME businesses while creating jobs that people love.
The vision
Provide 5 million business services globally, all made simple, thanks to offering multiple services with one quote, one bill, one experience and one agent.
The values
- Make things simpler-er
- Do the right thing
- Be the best
- Show we care
- Teamwork makes the dream work
- Have a laugh
About you
Reporting to the Head of Marketing, the Digital Marketing Specialist will be responsible for executing the digital marketing strategy with the aim of supporting the growth of the business, you will be responsible for managing the company’s customer acquisition funnel managing and supporting activities across all stages of the customers experience. You will be motivated and commercially minded with a strong focus on lead generation. You’ll run a range of digital activities including content marketing, PPC, social, email, CRM, retargeting, targeted segmentation and more, all designed to raise Everflow’s profile among investors, decision-makers and target customers to drive acquisition, activation, retention and upsell, improving conversion and ROI.
What you'll do:
- Collaborate with the wider team to create a comprehensive multi-channel strategy to meet the company’s agreed objectives
- Manage all digital channels and produce campaigns to achieve strategic goals
- Monitor and report on campaign results including conversion and ROI
- Use a test and learn approach, including A/B testing, to optimise content and drive core KPIs
- Using tested data to create user segments and develop highly optimized strategies to develop each user segment
- Email marketing and data management – create and maintain customer journeys and automations, design and configure emails, segment audiences, ensure GDPR compliance and manage data
- Create content, both independently and in collaboration with internal and external stakeholders including PR and design agencies
- Manage external comms calendars alongside the wider team
- The right candidate will be a crucial part of the team, being able to assist with multiple tasks and happy to get involved with driving growth of the brand wherever is needed
- Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
- Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company’s marketing efforts
- Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience
- Compile performance reports on marketing initiatives and performance providing recommendations on improvement strategies
What we're looking for:
- Proven experience in marketing and content creation to drive results
- Highly experienced in digital marketing and must be analytical and knowledgeable in using various analytic tools including Google Analytics
- Must have good attention to detail and take initiative
- Excellent written and verbal communication skills
- Creative with the confidence to take on responsibility and suggesting ideas
- Excellent time management and organisational skills
- The ability to work well under pressure and to deadlines
- Experience producing and managing lead generation campaigns with proven ROI
- Experience in data segmentation and campaign optimisation to deliver ROI
- Proven ability to work both independently and as part of a team
Ideally you will have:
- Familiarity with marketing tools including Hootsuite, MailChimp and Canva
- Knowledge of Google Analytics
- A degree in English, journalism, marketing, or a similar field
- Experience with InDesign
- knowledge of SEO and PPC
- Familiarity with all major MS office applications
- Basic utility industry knowledge preferred but not required
What can we offer YOU?
- Competitive salaries that ~actually~ get reviewed!
- Bonuses
- Incentive schemes giving you the chance to earn rewards
- Afternoon drinks on Fridays!
- Hybrid working policy
- Health benefits scheme
- Electric car scheme
- Free monthly breakfasts
- Employee Referral Scheme
- 25 days annual leave plus bank holidays
- 5% contributory pension
- Free parking
We do the right thing and always put our people first so what are you waiting for? We can’t wait to meet you!
