Digital Marketing Professional London, England
Job description
Join Macrobond, a global fintech company that provides a B2B SaaS research system to professionals working with economic and financial data. Our sales offices are located in Hong Kong, New York, Stockholm and London, and our global HQ is in Malmö, Sweden. Backed by a leading Nordic private equity investor, Macrobond has the IP, the muscle and the stamina to become a global leader in its space.
We're looking for a digital marketing professional to join our team. We focus on driving marketing qualified leads (MQLs) to support our sales team in growing our client base and raising brand awareness via high-quality thought leadership.
We’re a friendly bunch and enjoy working as part of a supportive, collaborative marketing team. We have a hybrid working model, and typically go into our City of London offices at least once a week to share ideas and connect.
If you're proactive, have great attention to detail, and are passionate about building digital campaigns to deliver valuable MQLs, we’d love to hear from you!
Essential experience:
- 3 – 5 years marketing experience in a B2B financial-services role
- Generating MQLs through intuitive digital marketing campaigns (social, email, webinars etc)
- Marketing technical software know-how, particularly Pardot and Salesforce
- Marketing an enterprise-level SaaS product with a long sales cycle
- Multi-channel marketing approaches
- Content marketing, e.g. blogs, weekly thought leadership, case studies, etc.
- Building and optimising PPC campaigns (LinkedIn Ads, Google Ads)
- Working autonomously and as part of a team.
Desirable experience:
- Pipeline marketing
- Sales/marketing funnels
- Organic SEO growth campaigns
- Link building campaigns
- Google Analytics reporting to drive website enhancements
- US capital markets exposure at an institutional financial services firm (E.g. asset manager, investment bank, trading platform, B2B SaaS financial-services firm, etc.)
Education:
The successful candidate will have at least a bachelor’s degree in marketing or a related field; a master’s degree or higher education is a plus.
Location: London, United Kingdom
