Find More Than 10K+
United Kingdom Jobs

Job description

Job Description

Job Title

Digital Marketing

Report To

Deputy CEO of SPUK

Salary Scale

Negotiable

Managing

None

Overall purpose of the job

To plan, develop and implement all aspects of SPUK digital marketing strategy to reach more people, Increase customers. Will be responsible for raising brand awareness and generating leads through digital channels (paid search, paid social, UGC and others).

Key responsibilities and tasks include:

• Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear, and performance of content is measured against clear KPI’s.

• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of SPUK.

• Social Media: Planning and coordinating a schedule of activity across all social media and other platforms to expand our social media audience base.

• Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.

• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.

• Print: Organising occasional print adverts.

• Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.

• Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate. Evaluating and testing emerging technologies.

• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Job Specification

Essential

Desirable

Qualification/

Attainments

• Educated to degree level in marketing or similar
• 2 year’s work experience in digital marketing

Skills

• Excellent organisational, interpersonal and communication skills.
• Strong writing skills with ability to produce compelling copy
• Proof reading and editorial skills with a good eye for detail
• Strong analytical and ICT skills
• Ability to work on multiple projects at the same time
• Ability to work as part of a team and individually
• Excellent time management and prioritisation

skills

• Experience in a similar role in the Finance Sector

Competence

• Experience of managing and writing content for a website CMS
• Google Analytics and SEO experience
• Experience of managing social media campaigns
• Experience of email, AdWords and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

• Mac software
• Design software
• Working knowledge of HTML
• Digital strategy experience

Knowledge

• Knowledge of marketing principles and brand management
• Knowledge of effective social media techniques
• Knowledge of web design and development
• Knowledge of remittance.

• Current environmental and conservation issues
• Knowledge of trade Finance

Job Types: Full-time, Permanent

Salary: From £26,000.00 per year

Benefits:

• Company events
• Company pension
• Gym membership

Flexible Language Requirement:

• English not required

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Birmingham: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 2 years (preferred)
• Marketing: 1 year (preferred)

Work authorisation:

• United Kingdom (preferred)

Work Location: One location

Reference ID: SPUKDM