Digital Marketing Officer London, England
Job description
About The Role
Contract: Permanent
Hours: 35hrs p/w
Days: Monday - Friday
Location: Hybrid - 50/50 split between 175 St John Street, EC1V 4LW and remote working
Are you looking for a role where your digital skills can help make a difference to society? Are you passionate about supporting the mental health and wellbeing of young people? Then we’ve got just the job for you! We’re looking for an experienced Digital Officer to join our growing communications and digital team at Place2Be.
This is an exciting opportunity for a proactive and skilled marketer to help take our digital marketing to the next level. After a period of rapid growth, this new role will mainly be supporting the team operationally on paid ads (Google Ads and Social Media ads) as well as email marketing across various campaigns to help raise awareness, drive engagement and generate conversions.
You’ll work closely with the Senior Digital Marketing Manager to run campaigns, report on their performance, and provide insights and learnings that will feed into the overall digital marketing strategy. You’ll also be working across a number of different teams, including training, fundraising and recruitment, allowing you to get insight into all areas of the charity.
You’ll have a strong PPC background and know your way around different paid ad managers, especially Google and Facebook. If you’re also well versed on Google Analytics, keen to test different email marketing campaigns and passionate about improving children’s mental health, we want to hear from you!
What will I be responsible for in my new role?
Contribute to the delivery of Place2Be’s marketing and business strategies by promoting our range of support services, tools and fundraising activities
You will be:
- Creating and running PPC campaigns on Google and social media (mainly across Facebook and Instagram for now but this may include other channels in future);
- Providing consultancy and support to teams across the organisation in creating paid social and PPC campaigns;
- Reporting on the success of campaigns, providing valuable insight and suggestions for future campaigns;
- Analysing results in Google Analytics and other reporting tools and making recommendations for improving our effectiveness and reach as a charity
- Supporting the set-up of email marketing campaigns across the organisation (although a smaller part of the role)
Diversity and Inclusion
Place2Be is committed to equal opportunities and anti-discrimination practices and we positively encourage applications from all sections of the community. We are particularly interested in attracting applications from diverse backgrounds.
About You
The successful candidate will:
- have 3 - 5 years of digital marketing experience and a good understanding of all digital marketing channels and how they work together
- have a strong Google Ads background and know your way around keyword research, campaign set up and optimisation
- be able to confidently run paid social media campaigns on your own and take responsibility for the results
- know your way around Google Analytics and enjoy getting ‘stuck in’ the data to report on key learnings and suggestions to improve campaigns
- have experience supporting on email marketing campaigns such as campaign set-up, data segmentation and testing. An added bonus would be if you’ve used Mailchimp before
- be a team player with excellent organisation and communication skills
- be passionate about improving children’s mental health
Interview dates: TBC
Please view/download the full Job Description and Person Specification on our website for further details.In return we offer you a range of fantastic benefits including:Enhanced Annual Leave entitlement
Robust Learning and Development Programme
Contributory Pension Scheme
Life Assurance, 4x Annual Salary
Employee Assistance Programme
Mobile Phone Discounts (EE Network)
Cycle purchase and season ticket loan schemes
Extended Maternity/Paternity Pay
About Us
Place2Be is the leading children's mental health charity providing in-school support and expert professional development to improve the emotional wellbeing of children and young people, families, teachers and school staff. The charity currently provides an embedded mental health service in 500 UK primary and secondary schools supporting a school community of around 243,000 children and young people.
Our teams provide a range of services in our partner schools to build resilience early in life through counselling, creative work and play and support a child’s ability to engage in school life. Our work, focused on early intervention, is part of the comprehensive CAMHS (Child and Adolescent Mental Health Services) system.
Through our professional development programme, we are training around 1,200 Counsellors on Placement each year who build their mental health and counselling skills and experience through practice in our partner schools. We also provide a range of professional development programmes on mental health and wellbeing for school leaders, teachers and other professionals who work with children and young people, so we can help to build ‘mentally healthy’ schools and communities where all children can thrive and flourish.
We continue to pilot, trial and explore new ways in which we can develop our practice as well as share learning, expertise and findings from the robust evidence and evaluation we gather. HRH The Princess of Wales is our Royal Patron and Place2Be is one of the founding charity partners of Heads Together. We also work collaboratively with a range of charities and expert organisations to leverage best-in-class knowledge and expertise to inform, develop and improve outcomes for the children, families and schools we support. We ask our staff team to share our core values of perseverance, integrity, compassion and creativity, and to have the skills and patience to support some of the UK’s most vulnerable children and families.
Our values:
We believe that how we approach our work is as important as the work itself. Our four key values shape everything we do:
Compassion – We bring empathy and kindness to all we do, to better understand and meet the needs of children and young people, colleagues and other stakeholders.
Integrity – We demonstrate sound ethical values in all our work, and we are honest, transparent, courageous and authentic.
Perseverance – We have the courage to continue in the face of adversity and do this with determination to find effective solutions.
Creativity – We bring an open-minded approach and flexibility to our thinking and actions and enable others to do the same.
Job Types: Full-time, Permanent
Salary: £29,000.00-£35,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Enhanced maternity leave
- Enhanced paternity leave
- Life insurance
- Wellness programme
- Work from home
Schedule:
- Monday to Friday
Work Location: Hybrid remote in London
Reference ID: ID:1635
