Digital Marketing Manager - Social and Content London, England
Job description
Job Summary:
Company: Live Nation
Department: Marketing
Location: Farringdon, London
Reports to: VP Marketing – Digital
Working Hours: Full time, 40 hours per week. Permanent. Weekend and evening working when necessary including at festivals and concerts
Role Description
We’re looking for an experienced people manager who understands and excels in using social media to drive ticket sales for Live Nation tours and festivals.
The Digital Marketing Manager – Social and Content is responsible for the day to day management of a portfolio of social media channels in line with strategy set by VP Marketing – Digital to drive engagement and ticket sales. You will also support the shared team goal to grow reach and first party data.
What it’s like to work in the Team
Our team is made up of a diverse group of individuals who all share the same passion for music and entertainment. This is a fast paced but supportive environment - we are committed to working as a team to deliver results.
Who you are
Competencies / Skills / Knowledge / Experience
- Demonstrable experience in:
- Managing multiple high-volume social media channels
- Managing a team
- Social commerce
- Paid social media
- Confident data analyst with expertise in Google Analytics / platform based tools
- Confident problem solver
- Immaculate attention to detail
- Experience managing multiple projects to completion under concurrent, rigorous deadlines in a fast-paced environment
- Exceptional communication skills (both written and verbal)
- Able to work in evenings and weekends when necessary including at festivals and concerts
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
- Passion for social media
- Curious about how things work and what makes fans tick (and click)
- Passion for live music
- Proactive self-starter
- Team player
What the role includes
Working alongside VP Marketing - Digital to drive ticket sales and reach through social media platforms for Live Nation festivals and tours
Tasks including but not limited to:
- With input from VP Marketing – Digital, overseeing the day to day running of a portfolio of high volume social media channels, including Live Nation UK, Download Festival, Metropolis Music and LN Source. This includes:
- Copywriting
- Creating content briefs
- Proof reading posts and reviewing content created by others
- Line management of Social and Content team – mentoring and developing employees
- Implementing plans for developing social platforms, including:
- Launching new channels
- Social commerce
- Weekly reporting on social channels to deliver incremental growth in reach and ticket sales
- Working alongside VP Marketing – Digital to improve paid social media activity
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com
APPLICATION DEADLINE: 28th August 2023. We reserve the right to close applications at any time.
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