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The Instant Group are hiring!

Our purpose at The Instant Group is to help our clients to move their business forward faster! We are a workspace innovation company that rethinks workspace on behalf of our clients. Using our market leading data, we find, create, deliver and manage bespoke workspace solutions. We put our customers’ business at the heart of the solution and specialise in injecting agility and flexibility to reduce cost and drive enterprise performance.

In 2022 The Instant Group merged with key digital assets of IWG. This exciting merger combines the digital know-how, content, technology, team experience and customer base and creates the definitive flexible workspace marketplace for workers, corporates and workspace owners. Our newly enhanced marketplace will serve more than 250,000 businesses in 175 countries, operating 24/7 through an integrated platform in more than 40 languages. This radically enlarged marketplace will provide data and market choice that will enable “work from anywhere” plans for multi-national companies through to sole employee start-ups. With more than 25,000 flexible workspace centres listed, the merger will offer the greatest access yet to the full extent of the flexible workspace market.

The Instant Group is a dynamic workplace with a culture of connectivity. We solve challenges and grasp opportunities together whilst supporting one another. Our common purpose glues the organisation together to ensure that everyone is pulling in the same direction with a truly client-centric focus. We are very proud of our differentiated client approach and exceptional people and are committed to offering a great place to build a career. As a result, we have won the ‘Best Places to work in Property’ award and are continuously featured in the ‘Sunday Times HSBC international Track 200’.

Who are we hiring?

This is a key role to support the Head of Digital Marketing to drive growth through online activity and lead generation across several global brands and online platforms. To assist with SEO, CRO, PPC, UX, content, email marketing & marketing automation, digital analytics and campaign performance. To assist with the preparation of regular and ad hoc reporting. To act as a liaison between the marketing team, digital agencies and members of the wider Instant team. You will be part of a fast-paced team where there will be a high level of autonomy allowing you to demonstrate your problem-solving skills, desire for learning and ability to consistently deliver excellence.

What will you be responsible for?

• 
  Working towards meeting and surpassing monthly traffic and lead generation targets across key channels and markets
• Manage search engine optimisation (SEO) and paid advertising (PPC / display / social) activity
• Manage our Conversion Rate Optimisation (CRO) programme to drive performance from our websites
• Manage ongoing & BAU email marketing campaigns & marketing automation platforms.
• Use insight from Excel, PowerBI and Google Data Studio reports for the purpose of measuring and acting on digital marketing performance
• Use reports to drill down into areas of underperformance to drive incremental improvement
• Use third-party tools and technology to understand audiences and behaviours to feed back into campaigns
• Work with agencies to drive performance, identify efficiencies, run regular tests, and implement results
• Work with agencies and designers to create and run campaigns across multiple brands and markets
• Help to translate new website features into technical specifications ready for development
• Develop relationships with key Instant employees, external agencies, and partners
• Assist with the content marketing strategy across the business, working with agencies and employees where necessary
• Perform desktop research into our competitors, partners, and industry players
• Work with the wider marketing across various forms of digital and traditional marketing activity
• Keep informed and share knowledge of trends and news related to the digital marketing field
• Assist in the delivery of a wide range of ad hoc digital projects

Automation

• Develop, manage, execute and optimise marketing automation
• Define customer engagement and contact strategies
• Lead management/lead scoring, unsubscribe and preference centre journeys; lead nurturing
• Manage email templates, landing pages, forms and campaigns
• Setting up email segmentation and targeting
• A/B testing of email headlines (to improve clickthrough rate) and content
• Partner with sales (digital and corporate) to drive value from opportunities and clients via Salesforce
• Manage marketing automation activity for events, webinars, promotion, and retention marketing initiatives
• Content campaign planning and execution
• Measure and improve customer loyalty
• Improving customer growth, customer engagement, lifetime value

What are we looking for?

• 
  Strong digital marketing experience in a lead generation or e-commerce environment, ideally B2B audiences.
• Experience of creating and maintaining your own website, blog or app is desirable
• Experience and knowledge of search engine marketing, ideally B2B
• Experience with Conversion Rate Optimisation (CRO) is desirable
• Experience with Google Analytics is essential and Google Tag Manager is desirable
• Experience with Google Data Studio is desirable
• Experience working with developers in an Agile environment
• Must be IT literate with experience across the MS Office and Google Docs suite
• Understanding of basic HTML and CSS is desirable
• Experience creating or modifying existing SQL queries is desirable
• Experience using a wide range of digital technologies, tools and services

What skills do you require?

• 
  Alignment with our Blueprint behaviours; step forward and make it better, help our customers win, solve it together and help each other grow
• Self-motivated and driven
• A positive, 'can-do' mentality
• Inquisitive and not afraid to challenge what has come before
• Individual who can ‘think’ and ‘do’ – and isn’t precious about getting their hands dirty
• Team player who is able to work on own initiative

What's in it for you?

• 
  Competitive pay scales reviewed annually
• Discretionary annual company bonus
• Private healthcare and life cover
• Hybrid working with a focus on connectivity, flexibility and bigger relationships as part of our workplace experience strategy
• Flexible working options
• Bespoke training programmes
• Lots of learning and self-development opportunities on our bespoke ‘Instant Learning’ portal
• Reward Gateway (discounts!)
• Wellbeing Centre
• Global Employee Assistance Programme
• Brilliant colleague recognition scheme that leads to quarterly and annual ‘let’s celebrate’ awards with great prizes
• Generous referral scheme
• Laptop / tech provided
• Early finish on a Friday!

At The Instant Group, people are our number one priority alongside our clients. We are committed to encouraging diversity, equality and inclusion and providing equal opportunities in all aspects of employment. The aim is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best. As such, when hiring or promoting from within, we look for people with different experience from a wide variety of backgrounds and welcome all applications regardless of age, gender, race, ethnicity, sexual orientation, religion, disability status or any other dimensions of diversity.

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