Digital Marketing Manager Wolverhampton, England
Job description
Overview
The role will support the Senior Digital Acquisition Manager to develop and execute the digital acquisition performance marketing programme to drive profitable sales to our pubs.
Your implementation of the strategy will be aligned with company goals and industry best practices to drive profitable business performance and a best-in-class customer experience.
This highly cross-functional role is a unique opportunity to deliver value using a breadth of competencies, including strategic thinking; operational execution; data-driven testing and analysis; program management; marketing and communication planning; cross-channel merchandising; and vendor and stakeholder management.
- Implementation of the performance marketing strategy, working closely with the performance marketing agency and Senior Digital Acquisition & Performance Manager to deliver profitable campaigns which drive measurable KPI’s including online bookings, pub visits, database sign ups, hotel room bookings, gift card sales etc.
- Support communications between the agency and Marston’s stakeholders to ensure the agency has the data they need to inform campaign design, creation, optimisation and measurement.
- Regular review of campaign reporting and onward communication of progress to the wider business.
- Ensure you are informed of developments and opportunity in performance marketing channels.
- With agency support, keep abreast of competitor activity and strategy in this area to inform the Marston’s strategy to achieve increase market share.
- Design and implement test and learn activity to inform the performance marketing strategy and continually optimise activity.
- Collaborate with brand marketing teams to brief creative assets required and ensure continual optimisation of our creative approach using data to inform.
- Optimisation of the online gift card sales journey including pub website messaging, SEO, the Love My Locals website, social media messaging & brand development where appropriate.
- Administration of partnership activity to deliver incremental visits to Marston’s pubs.
- Regularly communicate KPI goal tracking and progress towards objectives.
- Leverage data and insights to advocate for optimal campaign design, marketing assets/messaging, merchandising/display strategy, product placement, and customer experience across channels and platforms.
- Collaborate across channels to develop and implement an ROI-driven gift card marketing/promotion strategy that supports peak gift card selling periods. Provide stakeholders with insights, forecasting, analysis of results, and recommendations for future activities.
- Act as the primary escalation point and contact for the Marston’s gift card program and its products during rollouts and for day-to-day operations.
- Strategic experience in a fast-paced environment with a competence and confidence in complex matrix organisations.
- Proficient in relationship building and account handling.
- 3+ years’ experience working with digital acquisition channels including paid search, SEO, paid social and digital display.
- Experience in retail, consumer products or services, e-commerce, marketing, merchandising
- Experienced at managing agency and vendor relationships.
- Comfortably prioritise and manage multiple workstreams concurrently.
- Detail orientated.
- Excellent problem solver.
- Exceptional communication & collaborations skills
- Comfortable making the ambiguous clear.
- Unphased by new challenges and breaking new ground in media or partnership activity.
What You Get In Return:
- 33 days annual leave (including bank holidays) with the ability to buy and sell up to 5 days holiday
- 20% off in Marston’s pubs and accommodation through our Privilege Card
- Marston’s Rewards Programme (discounts on many high street and online major retailers)
- Enhanced Maternity & Paternity Leave (Subject to 26 weeks service at 15 weeks prior to EWC)
- Share Save Incentive Scheme
- Company Contributory Pension Scheme (matching contribution up to 7%)
- Life Assurance (via membership of the Group Pension Plan)
- Group Income Protection (via membership of the Group Pension Plan)
- Employee Assistance programme: which includes various wellbeing support services, such as a completely confidential 24/7 telephone helplines and access to online services
- Provision of up to 6 counselling sessions will be offered, as part of our wellbeing support services
- Apprenticeship Programme – we offer training & development at any stage of your career
- Long service Recognition
- Group Bonus Scheme
- Industry Leading Car Allowance – Minimum £7,500 per annum
- Private Medical Insurance
- A fun, inclusive working environment
Overview:
At Marston’s we’re on a journey to create pubs to be proud of through being guest obsessed, continually raising the bar and driving growth across the business. It’s an incredibly exciting time to be joining us, and we’re looking for people who can inspire others through their passion for guest experience and driving performance.
As a dedicated pub business, we have clear and bold aspirations for the future. Working together we aim to create more happy, memorable, moments that truly matter for our guests and people every day.
We’ve been running pubs and brewing beer in one form or another for nearly 200 years. Now we’ve got c1,500 pubs, and around 12,000 teammates working in our pubs, bars, lodges and offices across the UK, who all share our passion and now we’re looking for more like-minded people to join our family!
Our commitment to our colleagues is underpinned by a very clear set of values and behaviours, which are at the heart of everything we do. It’s these that makes working here the very special place that - Marston’s is known to be.
We are Guest Obsessed- we put our guests first always, aiming to delight them when they’re in our pubs.
We Raise the Bar- we’re committed to each other, the business and being the best version of ourselves.
We will Grow- we question ourselves and each other, to ensure we’re always being the best we can possibly be.
At Marston’s we are committed to creating an inclusive environment for all. We know people are happiest when they can be themselves at work. We accept people for who they are, regardless of age, disability, gender identity and expression, marital status, race, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave.
