Digital Marketing Manager London, England
Job description
Lightspeed is seeking an experienced Digital Marketing Manager to manage day-to-day initiatives for the UK region and lead SEO initiatives for EMEA.
In this position you will plan, execute, analyse, and optimise organic and paid media campaigns (Paid Search, Paid Social, Display, Video) to drive sales and increase conversions from website visitors. A strong working knowledge of Google/Bing Ads, Facebook Ads, Google Search Console, SEO software such as OnCrawl/Ahrefs/SEMRush and an ability to quickly understand and analyse data will allow you to succeed in this role.
In order to thrive in this role, you will need to be a strong team player and collaborate with the Growth Team and the other Marketing and Sales departments.
What you'll be responsible for
- Be responsible and accountable for growing leads in the UK across various paid and organic channels
- Apply local knowledge to execute and optimise campaigns on Google, Bing, Facebook, YouTube, and other emerging platforms
- Work with other EMEA performance marketers to share, analyse, and optimise paid campaigns to maximise Return On Ad Spend (ROAS)
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
- Track, report, and analyse the performance of organic and paid media initiatives
- Be the point person for the UK sales teams who you will work closely with to discuss opportunities to improve lead generation efforts and ultimately achieve targets.
- Present weekly and monthly performance reports to the UK sales and marketing teams
- Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
- Work hand-in-hand with our SEO agency to plan and execute initiatives on the roadmap
- Own your projects and demonstrate a strong sense of accountability
What you'll be bringing to the team
- 3+ years of experience managing performance focused campaigns across search, social, video, display, referral partners and affiliates
- Fluent English speaker with flawless writing skills
- Experience with performance SEO and growth content
- Understanding of basic technical SEO and searching for content opportunities (keyword research, competitor analysis, gap analysis)
- Ability to write content brief to copywriters
- Expert level proficiency in Google Ads, Google Analytics, Facebook / Instagram Ads, Facebook Business Manager, DV360, YouTube Ads
- Experience in website, business analytics, SEO tools such as Google Search Console, SEMRush/Ahrefs,OnCrawl/Screaming Frog, Looker, Google Optimise, Tableau, Salesforce or Hubspot
- Certified in Google Ads and Google Analytics
Even better if you have, but not necessary
- Lead generation experience in a B2B SAAS environment
- Understanding of HTML, JavaScript and Google Tag Manager
- Knowledge of marketing channel attribution models
- Any additional European languages
What's in it for You?
Come live the Lightspeed experience…
- Ability to do your job in a truly flexible environment (both hours and location!).
- Get the opportunity to work with our biggest, high-profile customers.
- Learn from our industry-leading team.
- Development of very high traffic products, used at the global scale.
- Exposure to modern and proven technology.
- Tons of growth opportunities in technical or people management roles.
- Amazing benefits & perks, including equity for all Lightspeeders.
- Work in a team big enough for growth but lean enough to make a real impact.
- Opportunity to join a fast-paced, high-growth company.
To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.
Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you're proud to come to every day. For a glimpse into our world check out our career page here.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
