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Job description

*** IMPORTANT: Please apply with a cover letter ***

Due to Hank Zarihs Associates continued rapid growth, we are now looking to bring on board a self-motivated, proactive and experienced digital marketing manager.

About Hank Zarihs Associates

Hank Zarihs Associates is a privately owned property finance brokerage. Over the years we’ve brokered over £750,000,000 in debt and equity for our property clients allowing them to purchase valuable investments and make healthy returns on the exit.

Our clients prefer working with us over other brokers due to us offering fast solutions to complex problems, comprehensive knowledge of current products and keeping on top of changes in the market, a team of master brokers, track record of arranging multi-million pounds worth of finance for our clients and having a proactive and hands-on approach.

Job Overview:

We are seeking a skilled and results-driven Digital Marketing Manager to join our dynamic team. As a Digital Marketing Manager, you will play a pivotal role in driving our online presence, attracting prospective clients, and nurturing existing relationships through strategic digital marketing initiatives.

This position presents an exceptional opportunity for a highly motivated professional to make a significant and influential contribution within a rapidly expanding UK property finance brokerage.

Responsibilities:

• Develop and Execute Digital Marketing Strategy.
• Devise and implement comprehensive digital marketing strategies to increase brand visibility, generate leads, and drive conversions.
• Conduct thorough market research and competitor analysis to identify trends and opportunities for growth.
• Utilise various digital marketing channels, including social media, email marketing, content marketing, and paid advertising, to reach target audiences effectively.
• Effectively manage and cultivate relationships with external partners.

Social Media Management:

• Develop and execute social media strategies to expand brand reach, engage with the target audience, and build a strong online community.
• Create and curate captivating content for social media platforms, schedule posts, and monitor social media interactions and engagement.
• Implement social media advertising campaigns to drive traffic, generate leads, and increase brand awareness.

Email Marketing

• Develop and implement comprehensive email marketing strategies to support business objectives and maximise customer engagement.
• Define target segments and create targeted email campaigns tailored to different customer personas.
• Conduct A/B testing and analyse data to optimise email performance and increase open rates, click-through rates, and conversions.
• Create compelling and personalised email content, including newsletters, promotional offers, event invitations, and automated email sequences.
• Ensure accurate and up-to-date email databases, managing subscriber lists and segmentation.
• Collaborate with cross-functional teams to align email marketing campaigns with overall marketing initiatives, product launches, and promotions.
• Implement email automation workflows and drip campaigns to nurture leads, onboard new customers, and drive customer retention.

Website Management and Optimisation:

• Oversee the company website, ensuring it is user-friendly, engaging, and optimised for lead generation and conversion.
• Monitor website performance using analytics tools, track key metrics, and implement data-driven improvements to enhance user experience and increase conversion rates.
• Collaborate with the web development team to implement SEO best practices and ensure the website remains up-to-date and relevant.

Content Creation and Marketing:

• Develop compelling and informative content, such as blog articles, whitepapers, case studies, and videos, to engage target audiences and position the company as a thought leader.
• Manage content distribution across various channels, including the company blog, social media platforms, industry forums, and email campaigns.
• Monitor content performance, analyse user engagement metrics, and make data-driven adjustments to optimise content effectiveness.

Analytics and Reporting:

• Track, measure, and analyse the performance of digital marketing campaigns using various analytics tools.
• Generate regular reports on key metrics, provide actionable insights, and present findings to the management team.
• Continuously monitor industry trends and emerging technologies to identify opportunities for innovation and improvement.

Requirements:

• Proven experience as a Digital Marketing Manager or similar role within the property finance or real estate industry.
• In-depth knowledge of digital marketing strategies, tools, and techniques, including SEO, SEM, social media, content marketing, and email campaigns.
• Strong understanding of web analytics platforms, such as Google Analytics, to track performance and derive insights.
• Proficiency in managing websites, CMS platforms, and SEO optimisation.
• Excellent written and verbal communication skills, with the ability to create engaging content and convey complex concepts in a clear and concise manner.
• Creative mindset with the ability to think strategically and execute innovative marketing campaigns.
• Strong analytical skills and data-driven decision-making abilities.
• Up-to-date with the latest digital marketing trends, best practices, and technologies.
• Professional certifications in digital marketing (e.g., Google Ads, Google Analytics) are a plus.
• Degree in Marketing, Digital Marketing, or a related field is preferred.

Join our team and be part of an exciting journey in the property finance industry. To apply, please submit your resume, along with a cover letter detailing your relevant experience and why you are interested.

Job Types: Part-time, Permanent
Part-time hours: 20 - 25 per week

Salary: £12.50 per hour

Benefits:

• Casual dress
• Flexitime
• Free parking
• On-site parking

Schedule:

• Flexitime
• Monday to Friday

Ability to commute/relocate:

• Broxbourne, EN10 7HY: reliably commute or plan to relocate before starting work (required)

Education:

• Diploma of Higher Education (preferred)

Experience:

• Digital marketing: 3 years (preferred)
• Marketing: 1 year (preferred)

Work Location: In person