Job description
Description
Cintra, part of the PSSG, is a fast paced and fast-growing company offering an all-in-one platform for expense management. We are looking for a full-time Digital Marketing Manager to join our Sales and Marketing department. You will report directly to the Head of Marketing.
In this role, you will be responsible for developing and executing digital marketing strategies, ensuring alignment with brand objectives while utilizing SEO, SEM, social media, and email marketing to drive traffic and conversions.
Key Responsibilities
- Develop and execute comprehensive digital marketing campaigns
- Plan and manage digital advertising campaigns across various platforms, including LinkedIn, Google Ads, ensuring effective targeting, budget allocation, and performance tracking. Working with external agencies where necessary
- Work with external graphic designer to produce visually appealing content specific to digital channels
- Set up and configure tracking on Google Analytics to ensure accurate measurement and reporting of website traffic, user behavior, conversions, and other key performance metrics
- Analyze data to identify trends, opportunities, and areas for improvement, particularly with regards to improving website conversion and optimising landing pages
- Create compelling product marketing messages across all digital channels (landing pages, ad campaigns)
- Create email databases for lead generation, and design and implement direct email marketing campaigns in line with key product messaging and target audience
- Stay updated with the latest digital marketing trends, tools and best practices and propose innovative strategies to enhance our online presence and achieve business goals
- Manage and maintain relationships with external agencies, ensuring high-quality deliverables and efficient collaboration
Skills Knowledge and Expertise
- Ability to work under pressure and meet deadlines
- Self-starter who thrives off a fast-paced environment
- Excellent collaborative skills and ability to work with multiple teams and departments across the business
- Experience managing paid channels and ad campaigns
- Proficiency in using various digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, marketing automation software, and CRM systems
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Strong attention to detail and problem-solving abilities
- Good understanding of using content management systems. Hubspot is a plus
- 4 yrs+ of experience in a similar role
- Excellent verbal and written communication skills
- Excellent market research skills and the ability to gain insight into the customers’ needs and experiences
What's in it for me?
- Competitive salary + sales bonus
- Opportunity to work directly alongside an industry leading PE backed leadership
- Holiday entitlement of 25 days plus bank holidays (pro rata part time)
- Company paid sick leave (after qualifying period)
- Hybrid and flexible working arrangements (after qualifying period and by agreement)
- Employee Assistance Programme providing a confidential support network offering expert advice and compassionate guidance 24/7
- Company paid Health Cash Plan providing cover for everyday healthcare costs including dental treatment and eye tests (taxable benefit)
- Cycle to Work scheme offering considerable tax savings and spreading the cost of bike purchase over 12 months (after probation)
- Interest free Travel Loan scheme (after probation)
- Subsidised Parking Permit at Hoults Yard
- Annual office party
- Free breakfast items
About Payroll Software & Services Group
Payroll, serving as the foundation of all employee-employer relationships, ensures accurate and timely compensation, while HR provides vital support, training, and development to unlock the full potential of individuals and create a harmonious work environment.
With a team of over 230 dedicated professionals and office locations in the UK and Ireland, the PSSG is experiencing rapid growth as an agile company. Supported by financial investment from esteemed private equity firm Tenzing, we are poised for even greater success. This is an exceptionally exciting time to join the PSSG, as numerous opportunities for career advancement and progression await those who are ready to seize them.
Join us in shaping the future of HR, Payroll, and Business Support as we continue to expand our horizons and make a lasting impact in the industry.