Digital Marketing Lead London, England
Grant Thornton UK LLP
Full Time
London, England
34073 - 57800 GBP ANNUAL Today
Job description
R1031490
More than you expected
Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.
Job Description:
MORE THAN YOU EXPECTED
Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.
NEW GROUND WON’T BREAK ITSELF.
Every day our teams help people in businesses and communities to do what is right and achieve their goals.
Grant Thornton UK LLP is on journey of digital transformation, and within our Markets and Clients team there are a number of exciting digital marketing developments aimed to help the business achieve its growth ambitions.
We are looking for someone who can contribute to this thinking; skilfully bring together people, platforms and processes in tandem to deliver a world class digital experience for our key audiences. Reporting directly to the Chief Marketing Officer you will be responsible for co creating and maintaining our digital roadmap alongside the M&C leadership team, aimed at bringing our brand to life, strengthening commercial opportunities and relationships.
This is a multifaceted role, requiring mid to senior level digital marketing expertise and leadership.
You will be a self-motivated, calm leader with exceptional collaborative influencing skills and outstanding relationship building skills.
Ideally you will be from the B2B or professional services industry.
We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life.
A look into the role
As our Digital Marketing lead within our Markets and Clients team, you will be responsible for the following areas:
- Supporting our ‘digital first’ strategy and presence through collaboration across the Markets and Clients leadership team and the Firm’s Digital Transformation team, to drive measurable commercial outcomes.
- Owning and managing our digital marketing budget, ensuring our marketing technology investments are being optimised and reviewed on a continual basis to ensure maximum value creation.
- Leading and supporting our business critical digital and data led projects such as the continuous improvement of grantthornton.co.uk, our marketing automation approach and GDPR thinking for eg. – working closely with, and supporting project leads in these areas.
- Working closely with the Grant Thornton International digital team to ensure the UK Firm is deploying and optimising best practice at a local level.
- Working closely with marketing leadership colleagues and the broader business to focus on our user experience across our digital platforms considering the experience for our clients, prospects, talent and our broad community of stakeholders
- Aligning with the Firm’s Client Lifecycle Project and strategy (CRM migration) ensuring sales and marketing alignment throughout the funnel
- Leading by example and coaching a happy and highly motivated team of experts to success, people manager for our web and automation teams.
- Ensuring that the tools are in place for reporting and measurement at both a channel, and campaign level – allowing for self-serve approaches from the marketing team as well as enabling a rigorous test and learn approach within the digital team itself
- Familiarising yourself with current and future trends in the digital environment, ensuring that our digital marketing roadmap is fresh, and we are optimising our current approach.
- Driving a culture of continuous improvement, innovation and experimentation across your team as well as harnessing expertise, developing processes, driving excellence and removing barriers to performance.
- Working closely with the CMO and the firm’s Digital Transformation team to drive awareness, adoption and engagement of our digital first strategy, ensuring the firm makes best use of digital in its marketing and growth activities. This will include playing a coaching role for our marketing and BD colleagues across the Firm.
Knowing you’re right for us
Joining us as our Digital Marketing lead, the minimum criteria you’ll need is a Degree or equivalent and CIM diploma or equivalent. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way. Also, in terms of experience, we are looking for you to be:
- A highly proactive, progressive, and analytical mindset
- Established digital leader with solid experience of leading teams
- Proven track record of delivering technical or digital projects that meet business outcomes and drive value for the business
- Substantial experience with leading Content Management Systems (CMS)
- Thorough understanding of UX
- Understanding of HTML/CSS
- Experience using Google Analytics, Google Tag Manager and Google Optimise
- Understanding of technical SEO
- Strong understanding of Marketing Automation principles (esp. Marketo/Pardot/Hubspot/MS Dynamics) and its practical application
- Have strong core project management skills, demonstrating the ability to manage projects from end to end to timescale and positive outcome
- Experience of managing financial budgets (project budgeting, monitoring costs etc)
Knowing we’re right for you
Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. We strive to support all our people to excel in their career, in a way which works for you and your career aspirations. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.
Beyond the job
Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.
The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our CLEARR values – Collaboration, Leadership, Excellence, Agility, Respect and Responsibility.
We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.
#LI-KS
