Digital Marketing Executive Birmingham, England
Job description
Digital Marketing Executive
Hybrid/Remote (Approx 2 days per week at our Support Centre)
About our culture
The Works is such a welcoming place to… well… work! Our atmosphere is supportive, friendly and inclusive. A second home-from-home where you can be your best and authentic you.
We’ve built an environment that’s busy, always moving, and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners!
It’s the perfect place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work. If you’re the kind of person who is as ’crafty’, ‘caring’ and ‘can-do’ as we are, then this is the kind of culture for you.
About the role
Digital marketing enthusiasts, we need you! Our Digital marketing team is growing… fast! We’re looking for a Digital Marketing Executive to work as part of our wider Marketing team helping deliver the digital marketing strategy. The role would suit someone who is new to the field of Digital Marketing who has a passion for customer centric performance marketing. You’ll be working predominately across paid campaigns on social and search, but also supporting on email, sms and affiliate marketing.
This is a fantastic opportunity to join a growing team working with best-in-class digital marketing tools enabling a well-rounded foundation across a spectrum of channels. If you’re looking to understand the fundamentals of digital marketing and enjoy working in a fast paced environment we want to hear from you.
Key Responsibilities
- Support on the day-to-day management of digital marketing campaigns across paid social, email, affiliate marketing and search, ensuring continuous optimisation and achieving KPIs.
- Closely work with the paid marketing team to setup and manage Paid Media campaigns across Google and Bing (including search, shopping and display) and Paid Social (including Facebook, TikTok, Pinterest and YouTube).
- Testing and monitoring ad copy/creative/bid management.
- Support the affiliate manager to implement a leading affiliate marketing strategy to deliver the best possible results.
- Assist the CRM team in driving acquisition and retention through email marketing and SMS.
- Regular reporting of digital marketing performance across all channels.
- Analysing performance and implementing optimisations to drive performance.
- Align with the creative teams to promote best practise for creative assets across each channel.
- Collaborate with third party agencies and internal stakeholders to continuously optimise our digital marketing content.
- Support with sourcing content for all digital marketing channels including paid advertising, email and affiliates.
- Liaise with internal teams to ensure coverage of key categories and products.
- Monitor competitor and market trend data and apply learnings to campaigns.
Desired Experience
- Practical marketing experience would be beneficial.
- A desire to work across Paid Advertising, but also help the wider marketing team across exciting projects!
- Desire to learn more about retail marketing and bring new ideas, trends and insights to the table.
- A team player with strong communication skills.
- Good understanding of Google Analytics.
- Solid analytical skills.
- IT literate with knowledge and experience of all Microsoft Office applications particularly Excel.
- High levels of organisation.
Our PERKS really are ‘The Works’
- 25% Colleague Discount!
Plus, exclusive Double Discount days
- MyWorks
- Can-Do Academy
Instant access to further training and development to help you grow with us and develop your career
- Wagestream
- Share Scheme
- 24/7 support for you and your family
- Save As You Earn
- Long Service Awards
- Recognition Awards
- + Loads more!
Our Purpose
To inspire reading, learning, creativity and play – making lives more fulfilled.
Our Values
We are Crafty | We are Caring | We are Can-do
A bit about The Works
We are working towards our ambition of becoming one of the most loved retailers in the UK and the go-to place for reading, learning, creativity and play. We believe in the importance of fun and fulfilment and taking time out to do the things you love.
With 525 stores nationwide and a strong multi-channel proposition, our mission is to offer a unique and enjoyable shopping experience, built on core principles of value, variety and quality.
We’re super proud to be certified as two star ‘Outstanding to work for’ via Best Companies for three years running and a Sunday Times 2020 Top 25 Best Big Companies to work for.
#LI-Hybrid
