Job description

Digital Marketing Executive

Pendragon PLC Head Office (Hybrid)

Salary up to £28,000 with pension, critical illness pay, life assurance, 23 days holiday plus bank holidays, exclusive company discounts on used car purchases, leasing deals and aftersales services

Due to the continued growth within our business, we are looking for a Digital Marketing Executive with experience within B2B Marketing to join our Digital Marketing Team team.

You will be a key member of the marketing department, and will be required to plan and execute paid search, display, video and social media campaigns aligned with best practice guidelines. Reporting to the Digital Marketing Leader, you’ll also work closely with the Social Media Leader providing support across both channels. You’ll be continuously looking for fresh and exciting ways to achieve set key performance indicators across organic social media channels.

What does the role of Digital Marketing Executive involve?

• Campaign planning/scoping and management (Google, Bing, Social Media platforms)
• Run regular campaign testing to learn and improve performance and provide insights to wider team
• Writing engaging ad copy aligned with objectives
• Analyse and interpret performance data to review against targets
• Communication of campaign performance reports & recommendations to various stakeholders
• Building relationships with campaign stakeholders and partners
• Ongoing campaign optimisation against best practice guidelines
• Competitor analysis
• Roadmap all testing and experiments for your franchises/departments
• Ensure budgets are managed against plan

What do I need to succeed in the role of Digital Marketing Executive?

Essential:

• Minimum 2 years experience with paid media campaign management on Google & Facebook
• Experience running paid media campaigns on Bing & Linked-in.
• Proficient in using full Microsoft Office Suite
• Experience using Google Analytics (GAIQ certification)
• Google Ads qualifications (fundamentals, search, display, video)
• Strong mathematical skills
• Effective communication (written and verbal)
• A strong team player with the ability to work collaboratively within other areas of the business
• The ability to manage your time and workload effectively
• Understanding of digital marketing channels (SEO, Social Media, Email etc)

Here at Pendragon, together, we’re unstoppable. Collaboration is at the heart of our culture, and it’s the power of our group coming together that unlocks our potential to transform automotive retail. We thrive in a fast-paced environment where the doors are open, if you have the attitude and drive to walk through them. We’ll empower you with the opportunities to bring out the best in yourself, and in return you’ll support and bring out the best in others. If this sounds like a perfect fit for you, then apply today and join our journey in driving beyond the possible.

Pendragon recognises the value that diversity brings to the workforce. This is why we positively welcome applications from all walks of life, backgrounds, and communities. If you have the motivation, skills and talent potential that we are looking for then get in touch. We are an equal opportunities employer.

Job Types: Full-time, Permanent

Salary: Up to £28,000.00 per year

Benefits:

• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• On-site parking
• Referral programme
• Store discount
• Wellness programme
• Work from home

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 1 year (required)

Work Location: Hybrid remote in Nottingham