Digital Marketing Executive Farringdon, England
Job description
- Defines Strategy for their area of expertise with guidance.
- Identifying target audiences, and developing marketing plans with specific objectives across different channels and segments
- Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Build new marketing assets and capabilities with our off shore development teams.
- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful marketing strategies
- Conducting analytics reporting across multiple platforms and extracting key insights for future campaign
- Driving collaboration with the stakeholders and leveraging the right internal processes
- Executing multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications
- Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Presenting ideas and final deliverables to internal and external teams regarding marketing programs, strategies, and budgets
- Have a Bachelor’s degree in marketing, business, IT or a related field
- Demonstrate excellent written and verbal communication skills
- Be metrics-driven, but with marketing in mind and an eye for creativity
- Experience developing marketing plans and campaigns and reporting on results
- Digital marketing experience and understanding and ideally experience in SEO, Paid, marketing automation or CRO
- Would need to have proficiency in Google Analytics or similar.
- Has demonstrated ability to grow revenue, engagement and traffic with guidance.
- Marketing/computer science/business degree preferred but not essential or equivalent industry experience
Work in a way that works for you
- Enhanced family support and Shared Parental Leave
- Competitive pension contributions
- Electric Vehicle Scheme
- Save As You Earn Share Scheme
- Optional Private Medical and Dental Insurance