Digital Marketing Executive Epsom, England
Job description
Job Purpose
The Digital Marketing Executive will be responsible for further developing, implementing and delivering strategies that promote the Escapade Group and our brands. The role holder will be responsible for executing the digital media strategy. They will maintain and develop the group attractions websites and will manage the promotion of products and services through the digital channels. They will manage the digital customer journey including CRM and email marketing. They will analyse web and overall digital performance and make recommendations to improve effectiveness.
Working closely with the Head of Marketing, and Commercial Director, this role requires tech proficiency in using digital channels such as website management and email newsletter systems or the necessary transferable skills. Please note this role does not lead on social media account but experience in managing these would be beneficial.
Key tasks and responsibilities
- Assist the Head of Marketing with the Digital Marketing Strategy development for the Group and each site.
- Manage 7 existing websites with potentially more to come.
- Work with the digital media agency to ensure digital comms strategy is delivered and on budget.
- Lead on digital and email acquisition, engagement and retention strategies.
- Develop digital and email audience segmentation analytics.
- Design and maintain digital and email analytic and reporting dashboards.
- Analyse and report on site guest sales data and design digital and email campaigns around group and site goals.
- Work with the marketing team to develop a clear content plan to drive customer
engagement and sales.
- Develop tactics to build each site’s databases.
- Manage the email content plan in line with marketing calendar to ensure reengagement, acquisition, retention with key customer segmentation.
- Drive loyalty and referral programmes through membership, acquisition and retention campaigns and ongoing reporting.
- Manage the customer databases in line with GDPR best practices.
- Ensure smooth data flow between all platforms and guest journey touchpoints.
Person Specification
The ideal candidate will have a passion for best practice and excellence in guest experience, as well as a curiosity for technology, data and innovation. You will be well-versed in the concepts surrounding digital marketing.
- A commercial and strategic thinker ideally with some marketing experience with data management
- Proactive and organised with the ability to work as part of a team as well as independently.
- Inquisitive analytical approach that enjoys testing and analysing activities and campaigns
- Ideally demonstratable experience in email marketing best practice and reporting
- Experience across of all digital marketing channels and platforms
- Experience in Google Analytics and GA 360
- Experience in Microsoft applications
Essential Criteria
- Track record of deliver a digital strategy
- Experience in using websites, CRM and content management systems
- Experience in creating and developing digital customer journeys
- Experience in analysing and optimising results and reporting
- Must demonstrate initiative and have a proactive approach to work
- Excellent organisational and project management skills with a delivery focus
- Personal credibility, excellent interpersonal and influencing skills, ability to forge alliances and relationships
- Excellent writing and editing skills and ability to read, analyse, synthesise and communicate complex information
- Comfortable and strong on working with numbers and data.
Desirable criteria
- Experience and understanding of visitor attractions leisure, retail, hospitality environment
- Understanding of GDPR
- Developing and creating email campaigns
- Experience in data management
- Experience in email marketing best practices
#HP
