Job description
The digital marketing executive will work with the head of digital marketing to accelerate the digital marketing function of Interact and ensure the integrity of foundational system data. Marketing and sales data is a number one asset and a priceless component to building a robust email marketing and digital advertising lead generation engine. The digital marketing executive plays an integral role in ensuring the success of these programs.
- At least three years of email marketing experience
- At least two years of experience with CRMs and marketing automation
- Experience performing A/B testing
- Salesforce and Pardot experience preferred
- Familiarity with LinkedIn advertising and Google AdWords preferred
- Familiarity with Terminus or Sixth Sense or WordPress a bonus
- Understanding of and appreciation for data cleanliness required
- Strong attention to detail
- Take the lead role in building out email campaigns on a weekly basis
- Maintain email marketing calendar and work with events and content team to populate
- Evaluate email marketing results and optimize future emails
- Evaluate digital advertising campaigns and make improvement recommendations
- Evaluate website landing pages and make improvement recommendations
- Complete ongoing data clean-up in SFDC and Pardot
- Landing page setup and optimization
- 25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff