Digital Marketing Executive Hertfordshire
Job description
Job Details
Job Title
Digital Marketing Executive
Location
Hertfordshire
Contract Type
Full-Time Permanent
Closing Date
15/09/2023
As we continue our mission to make people happy through chocolate, we’re looking for a Digital Marketing Executive to join our Marketing team on a permanent basis.
Working across our performance media channels on digital marketing campaigns (including Paid Social, PPC, Display, and affiliates), you will be liaising with both internal stakeholders and our agency partners to create and optimise campaigns that drive profitable sales and attract new high lifetime value customers. As part of the Campaigns & Media team, you will plan and deliver combined creative and media strategies.
As well as a competitive salary and a range of company benefits, you’ll receive 50% discount on all products, and a 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.
Here at Hotel Chocolat, we've adopted hybrid working This means you’ll join us on site for three days a week, and for the other two days – you can work from wherever you like! The on-site locations for this role are our Support Office, ‘Mint House’, in Royston, Hertfordshire, and our marketing office in Whitechapel, London. As long as you can commute to both as needed, you can base yourself at either for two days.
What you’ll be doing….
- Managing our PPC and paid social frameworks along with the day-to-day planning, execution and delivery of all campaigns.
- Analysing and reporting on campaigns to ensure continual optimisation and present business opportunities to improve.
- Working on ad copy and feed optimisations alongside agencies.
- Formulating display and retargeting campaigns, working with internal teams and external agencies.
- Supporting with referral scheme management.
- Working closely with key internal teams to align performance marketing KPIs with the wider business and campaign objectives.
- Building and maintaining strong working relationships with key agencies and suppliers.
Who you are…
Attentive to the detail, you can manage and prioritise multiple campaigns and projects whilst keeping standards high. You’re a collaborative and confident communicator, both written and verbally, with a real passion for the wider digital environment.
Essential
- Demonstrable experience in performance marketing - social media, Paid Search, Display or Affiliates.
- Experience of technologies and processes involved in running PPC and digital campaigns.
- Strong understanding of Google Analytics (GA4).
Desirable
- Broad social media advertising platform exposure including TikTok, Facebook, etc.
- Intermediate user of Excel.
Who are we?
We’re one of the UK’s favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol and our pioneering drinking chocolate system, the Velvetiser™.
A cacao pod takes years to grow – it can’t be rushed if it’s going to be just right for our products. The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.
Now, we’re market leaders in the industry. What began as an online-only business grew to over 100 stores across the UK, and we’re still growing… Today, we’re multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers and suppliers all benefit from the success we make together.
To learn more about us and read about our People Pledge – our commitment to equality, diversity and inclusion – click here: hotelchocolat.com/uk/engaged-ethics/our-people.html
