Digital Marketing Executive Witney, England
Job description
Company Overview:
Coconut Lane was founded in 2015 with the mission to share with the world our instagrammable and affordable tech and lifestyle accessories with the USP of ‘matching’. Everyone knows the satisfaction you get from having everything in life matching, we take it to a whole new level with product patterns that range from tech accessories to scrunchies to gym-wear. At the heart of the brand is our empowering ethos, we're a female led-brand, with a 100% female team. We have built a cult social media following and email database of engaged and loyal customers, who we inspire and motivate with our empowering messages and creatives.
Duties and Responsibilities:
Email/SMS Marketing:
_- Plan, create and schedule daily marketing emails/SMS on Klaviyo to reflect discounts/offers/new launches to different segments.
- Analyse performance of email/SMS campaigns/segments - use your findings to be more strategic with email marketing and ultimate increase revenue. _
- Automated Klaviyo Flow Emails/SMS - keep these up to date with imagery/discount angles.
Ad Content:
- Create weekly ad content for TikTok and Meta - work closely with our ad agency to analyse ad performance and be strategic with the content you are sending over.
App:
_- Update the app weekly to keep the design looking fresh/current.
- Plan, Create & Schedule App Push Notifications
- Analyse & Report on App Performance each week_
Website:
- Update the homepage regularly to reflect current best-sellers/new launches
Social Media:
_- Oversee Social Media Calendar scheduling (posts, reels, stories, TikToks), ensure all content is on brand.
- Analyse Social Media performance and work closely with Social Media assistant to improve social engagement and drive maximum amount of traffic to site._
- Oversee Social Brand Collaborations ensuring they are on-brand and financially viable.
Influencers:
- Oversee influencer performance and think of new ways to work with influencers to generate maximum brand awareness and revenue
Overall Marketing Strategy:
- Oversee the overall day-to-day marketing, ensuring that all aspects of the marketing calendar are filled in well in advance.
- Be strategic and creative - bring new ideas to the table for new campaigns.
Requirements:
- Minimum 2 years Marketing Experience (ideally in B2C e-commerce)
- Degree level education preferred
- Understanding of ROI essential
- Experience using Canva
What we're looking for:
- Creativity and innovation: we're looking for someone who is creative and full of ideas. We'd love to see an email and think 'wow, that's different!' We're a small team and we're always open to doing things in a new/different way - so we want someone in the team who is not afraid to speak up and share their ideas and opinions.
- Strategic and ROI focused: as well as a creative flair, we also need someone who values and understands the importance of ROI when it comes to marketing. Every project you carry out should be reported on and analysed from a perspective of ROI and these results should then be incorporated in all future strategies.
- 'Getting Things Done': we're a small team and this is a super-packed job role. We're looking for someone with a can-do attitude who will bosh through lots of tasks in a short space of time. If you're too much of a perfectionist this isn't the role for you, but we do need someone with an eye for detail.
- Passion: we're looking for someone who is genuinely passionate about what we do, not someone who clocks off at 5pm and doesn't think about Coconut Lane until the next time they are at work. Our team live and breathe Coconut Lane, our WhatsApp group chat regularly pings in the evening with new ideas/things we are seeing on socials, and we’re all very excited about finding the perfect next member of our team.
The Coco-Culture:
We're currently a team of eight females. Our office is based in Witney, Oxfordshire above our warehouse where our founder Jess' mum and brother (Helen and Jack) do all our fulfilment (with the support of their amazing team of ten). There's a family-feel to the whole warehouse/office, we have fun but also work really hard.
At Coconut Lane we value hard work, the day doesn't always end at 5pm, our eight employees always go above and beyond to get their work done, which sometimes will entail working late or popping online for an hour or so at the weekend. We work hard and play hard, but that comes with the benefit of being part of a lovely community, we're all friends as well as colleagues, with regular socials and team lunches providing everyone with a well-deserved break. As well as a competitive salary we offer a monthly allowance of products and a 50% staff discount as well as free tea, coffee, hot chocolate, etc. (and regular cake!) when you’re in the office.
Once trained, we offer a hybrid working environment where you can work from home / remotely on some days of the week and work from the office on others. Oh, and there’s the obligatory Christmas and Summer parties / gatherings that we put on with the warehouse team to look forward to!
Job Types: Full-time, Permanent
Salary: £24,000.00-£29,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- On-site parking
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Witney, OX29 0YG: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (preferred)
Work Location: One location
Application deadline: 13/04/2023
