Digital Marketing Executive London, England
Job description
Founded in 1894, City, University of London is a global university committed to academic excellence with a focus on business and the professions and an enviable central London location.
City attracts around 20,000 students (over 40% postgraduate level) from more than 150 countries and staff from over 75 countries.
In the last decade, City has almost tripled the proportion of its total academic staff producing world-leading or internationally excellent research. During this period, City has made significant investments in its academic staff, its estate and its infrastructure and continues to work towards realizing its vision of being a leading global university.
Background
The key role of Marketing & External Relations at City is to support the delivery of the Institution’s Strategic Plan through integrated and co-ordinated strategic marketing and communications activities designed to meet our student recruitment objectives and develop our external profile.
The Digital team is responsible for overseeing the development and promotion of City’s external website and for related activities around our broader digital presence, including our relationship with third-party sites, CRM, our social media strategy and presence on social platforms. The Digital team also provides digital consultancy and support for City’s academic Schools and Professional Services.
Responsibilities
The Digital Marketing Executive will contribute to the successful delivery of City's digital marketing communications by supporting the planning, execution and analysis of digital recruitment campaigns. Working with City’s media buying agency and recruitment teams they will arrange the buying of the most effective profile site packages (e.g. UCAS, WhatUni, etc) within the set budget and ensure content about City and its courses is accurate and up-to-date. The Digital Marketing Executive will support the administration of City’s Estore.
Person Specification
The successful candidate will have experience of working in a marketing or communications environment using digital technology for marketing purposes. They will have knowledge of the latest digital trends, good analytical skills and a strong working knowledge of digital analytic tools. They must have excellent written and verbal communication skills, strong numerical and data skills, with an eye for detail. They will be a strong team player with the ability to work on their own initiative.
Additional Information
City offers a sector-leading salary, pension scheme and benefits including a comprehensive package of staff training and development.
Closing date for applications: 2nd July 2023 at 11:59pm.
Subject to agreement, relevant Professional Services roles may be undertaken in a hybrid way. This involves a combination of working on campus and at home each week.
Where hybrid working can be accommodated, specific arrangements will be agreed with the successful candidate before their start date. Regardless of where colleagues are working, City, University of London’s premises will be their primary and contractual place of work.
City, University of London is committed to promoting equality, diversity and inclusion in all its activities, processes, and culture for our whole community, including staff, students and visitors.
We welcome applications regardless of age, caring responsibilities, disability, gender identity, gender reassignment, marital status, nationality, pregnancy, race and ethnic origin, religion and belief, sex, sexual orientation and socio-economic background. City operates a guaranteed interview scheme for disabled applicants.
The University of business, practice and the professions.
