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FULLY FUNDED DIGITAL MARKETING COURSE IN LIVERPOOL - START A NEW CAREER IN DIGITAL MARKETING

Are you:

• In employment (part-time, zero hours, employed by an agency or full-time but on a fixed term contract) and looking for a career in marketing
• Unemployed and want to gain new skills

Or

• Self-employed and feel like you need to level-up your digital marketing

Then you are eligible for full funding to attend our 9 week digital marketing course - which means you gain amazing experience for your CV, professional development and new skills for free!

When is the course?

Our current course begins on Wednesday the 8th of March and will be 9 weeks long – running 2 evenings per week, 6-10pm. This is an online course.

What the course covers.

This is a course led by 3 marketing and PR professionals (two directors and a senior manager) with a combined experience of 40 years in both in-house and agency roles. This is a perfect move for those new to digital marketing, or who already have experience in a marketing role with a need to fine tune their skills with more of a focus on the digital realm. We will take a deep dive into all the key elements of digital marketing covering:

• Copywriting and how to develop a brand tone of voice, as well as how to form communications to convert your audience into buyers
• SEO - a beginner’s guide to SEO, explaining what it is, how Google evaluates websites and why, how to structure research and create your content and the fundamentals of SEO optimisation
• Social media - organic strategy and content planning, looking at the main social media channels, their algorithms, what they are used for and how you can harness this as a professional and tools that can help
• Paid social media - how to create paid ads across Facebook, Instagram, LinkedIn, Pinterest and TikTok as well as how to then look at analytics to report on ROI
• Analytics - how to report on social media, metrics for success and what they look like. How to measure SEO success and website functionality and understand how your audience is interacting with you digitally
• Reporting - how to create a comprehensive ROI and marketing report based on digital activity
• Digital PR - Understanding the digital landscape and how to harness its power with a content writing workshop focusing on multi-channel users
• PPC advertising - how to plan, create and execute as well as monitor and measure
• Building your own brand - work on your own LinkedIn, CV, interview skills and prep and demistifying the job market

All of this learning will then lead our students to a final day which will put all learning into practice to then create a multi-channel digital marketing plan using all of the elements covered in the course, as well as best practice ways to present yourself to prospective employers.

Job Types: Part-time, Temporary contract, Apprenticeship, Freelance, Graduate, Volunteer, Internship
Contract length: 9 weeks
Part-time hours: 8 per week

Salary: From £1.00 per week

Work Location: Remote

Application deadline: 04/03/2023
Reference ID: digitalskills
Expected start date: 08/03/2023