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Digital Marketing Coordinator | London | 12 Months FTC

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

Role purpose

The Digital Marketing Coordinator is primarily responsible for the coordination and management of all digital paid media channels. This role is a critical part of our marketing team, as they will be increasing sales revenue and traffic driven to Aesop.com and our stores.

In this role, you will support the brand, retail and our ecommerce site, generating demand, conversion and enrich customer journeys through the online and offline touchpoints.

Role responsibilities include, but are not limited to –

• The day-to-day management of the Aesop performance marketing channels: paid search, display/programmatic, affiliate, paid social

• Working alongside Creative, CRM and Digital Marketing and agency partners to develop Aesop digital marketing strategy and establish key channels

• Drive campaigns from planning to execution and beyond to meet key performance metrics

• Constantly optimize marketing activities to improve return on investment

• Allocate budgets and analyse and recommend modifications to ad spends

• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best

• Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)

• Leverage customer insights to better segment, target and reach potential customers

This is a full-time position operating with a hybrid working pattern. The role is a fixed term contract, for 12 months.

What we are looking for

• Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives

• Commitment to fostering an inclusive and psychologically safe work environment

• A proven track record of demonstrating exceptional knowledge and understanding of the Digital landscape – with a key focus on Performance Media marketing channels

• Analytics and database tools such as Excel, Google Analytics, Tableau etc.

• Knowledge and prior usage of tools like Facebook Ad Manager, AdWords

• Exposure to data visualization and reporting tools, such as Tableau, is a plus

• Keeping abreast of emerging technologies and developments in the digital industry

• An analytical mind and are able to interpret numbers and data into actionable insights

• Natural communication skills – confident in presenting ideas and drive growth opportunities

• An excellent command of the English language, verbal and written

• Brilliant organization skills who can multitask and prioritise multiple projects and deadlines with ability to work under pressure and who can be reactive and flexible in a fast-paced environment

What’s on offer

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include -

• Flexible, hybrid working pattern

• Generous product discount allowance and bi-annual complimentary product allocation

• Paid volunteering allowance for all employees

• Bonus opportunity based on personal, and business, performance

• Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities

• Access to employee assistance programmes, complimentary subscription to Headspace mindfulness app and summer hours options.

Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation. We actively encourage everyone to consider becoming a part of our journey.

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