digital marketing Huntingdon, England
Job description
Did you know Videojet is a global leader in printing solutions that helps ensure customer confidence in product safety all over the world? From the bottled water you drink, to the packaged food you buy and medication for you or your loved ones.
We are committed to the highest levels of excellence and innovation, whether that be improving customer outcomes or advancing product safety. Ensuring detailed information, such as expiration dates or production data is printed correctly on everyday products.
The Digital Marketing Manager role is part of the Videojet marketing team, with hybrid working possibility. We are a close-knit team, with office-based support, so our associates are never ‘on their own’. This is an opportunity to grow Videojet’s incremental business, as well as an opportunity to build a career within the Marketing function at Videojet Technologies UK.
This role reports to the UKI Marketing Manager and has dotted line reporting to Regional Digital Marketing Manager.
Within your role as a Digital Marketing Manager, you will:
Bring in new ideas and push the boundaries of existing practices by demonstrating a ‘continuous improvement’ mindset, to grow the business in the most cost-effective way.
Have passion for success.
Be open to developing and being challenged: be data driven, analytical and continuously monitor performance and KPI’s to improve results.
Work and collaborate with local and global marketing teams, and local sales team to generate incremental leads and win incremental revenue.
Manage, coach and develop two direct reports.
Actively participate in a full immersive onboarding experience, to learn about Videojet and its existing local and global processes.
To be successful in this role you will:
Manage website content to ensure a first-class customer experience, while supporting Videojet strategies and business priorities.
Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking.
Manage the development, implementation, monitoring, tracking, and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads. This includes identifying and tracking industry keywords and their popularity.
Build and maintain landing pages, building content and structure that drives CTR and leads.
Effectively and efficiently manage the PPC budget to maximize the ROI.
Manage content and engagement for Social Media channels
Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
Work closely with the sales teams to identify market requirements and trends to continuously tailor content to the specific needs of our customers.
What’s in it for you
We offer a package that includes:
Career and professional development opportunities open the door to opportunities in the wider group of Danaher companies.
Competitive base salary and commission scheme – market leading.
Private Medical and Dental insurance
Life Assurance and Income Protection Schemes
Pension contributions
Key Requirements
Degree educated with 3-5 years in a similar digital marketing role strongly preferred.
Leadership experience, strategic and innovative thinking.
Demonstrated success in a metric-driven, quantified commercial environment and willing to implement and use a variety of problem-solving tools to drive continuous improvement.
Thorough knowledge of Search Engine Advertising, Search Engine Marketing including campaign creation and optimization.
Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques.
Thorough knowledge of Pay Per Click and key word optimization.
Experience using a web content management system and understanding of web design, development, and management processes. Practical knowledge of XHTML is an advantage.
Core Competencies
ESSENTIAL
Excellent communication and writing skills
Google Ads (Essential)
Analytics (Essential)
Google Search Console (Essential)
PPC & SEO
DESIRED
CRM Systems (Salesforce.com)
SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ)
Marketing Automation tools (Marketo)
Analytics & Intelligence platforms (Tableau)
Highly skilled in Microsoft excel
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
