digital marketing
Job description
Digital Marketing Executive
High Wycombe
£24,000 - £28,000
The Company
Join a leading provider of high technology products and services to the world's leading companies to aid scientific research.
The Opportunity
As a Digital Marketing Executive for this business you would be joining a team responsible for maintaining and driving the online digital presence.
Working closely with the wider commercial teams across two sites, you will support in delivering campaigns to end-user customers through multiple channels, including the websites, email marketing and social media. The Digital Marketing Executive will be a primary super-user and point of contact for the marketing automation platform with a key role in ensuring development and delivery of integrated marketing campaigns, monitoring of performance, and reporting and improving results.
About You
Ideally you'll bring the following credentials to the role:
- Educated to Degree level or equivalent
- Relevant digital marketing experience An in-depth knowledge, passion and enthusiasm for science.
- Highly desirable: previous experience of marketing automation & email workflows
- Previous experience with search engine marketing, social media marketing, lead generation and nurturing and web analytics also beneficial
- Good all-round digital marketing mix and understanding: lead generation, pipeline metrics, analytics, etc.
- Strong communication skills with an excellent understanding of how to communicate with different audiences
- Scientific background or knowledge of the scientific market (advantageous)
Key Responsibilities:
- Manage and maintain the customer-facing website and optimise to increase site visitors and maximise lead generation & conversion.
- Optimise the marketing automation and lead nurturing processes through email and workflows.
- Update existing and create new web pages to host new content and support marketing campaigns.
- Work alongside other marketers and content producers to help launch products or distribute content that educates and entertains.
- Initiate website SEO and other performance improvements, including through use of tools such as SEMRush.
- Build and maintain the company’s social media profiles and presences, w/hilst maintaining daily posts.
- Drive social media engagement and brand awareness campaigns.
- Build and manage various email lists from 3rd party sources, leads and opt-ins.
- Monitor data trends and patterns across various data sources, produce reports and maintain dashboards.
- Measure results and optimise lead nurturing to encourage leads along the sales funnel.
Benefits
In addition to a competitive starting salary, structured career development opportunities, and a good work-life balance, you will also get:
- 25 days annual leave with the option of purchasing up to 12 weeks each year
- flexible working opportunities
- private healthcare
- a share incentive plan
- a defined contribution Group Personal Pension Plan with Company contributions
- a suite of wellbeing resources
- a discounts scheme
Job Type: Full-time
Salary: £24,000.00-£28,000.00 per year
Schedule:
- Monday to Friday
Work Location: Hybrid remote in High Wycombe, HP11 2AX
