digital marketing Bushmills, Northern Ireland
Job description
This post is funded through the Future Screens Art Work programme to manage an innovative digital communications and marketing strategy for the Designerie.
The post holder will support the CEO & Business Manager to build upon digital sales for the Designerie, targeted to grow the digital footprint of the business and additionally - develop wider market opportunities for local Designer/Makers. They will aim to provide digital marketing support and sustainable business growth throughout the sector - strengthening the local Arts business as a whole
Key responsibilities include:
- Content marketing including copywriting and content creation: graphics, photography, and videography
- Social Media Management: Planning and coordinating a schedule of activity across social media platforms eg. Facebook, Instagram, Tik Tok, Pinterest, etc to expand our social media audience base.
- Managing the Designerie Shopify e-commerce platform; ensuring content is up to date and user journey is clear; Optimising SEO. Monitoring analytics and reporting on performance.
- Developing a digital marketing strategy for Makers House to attract new resident creatives.
- Managing the delivery of an events programme for the Designerie, including Pop-up shops, Meet the Maker events and creative workshops.
- Providing advice and guidance to Designer/Maker businesses across the arts sector on the North Coast on how to optimise their use of online platforms to sell work - optimising their individual ecommerce sites and social media presence.
Experience
Ideally you will possess a minimum of 2 years experience in a digital marketing and online sales development.
Essential Criteria
- Third level qualification in marketing or digital communications related subject, or specialised qualification (e.g. CIM).
- 2 years digital marketing experience.
- Excellent knowledge of digital and design tools such as Canva and all social media platforms.
- Proven experience in creating engaging content e.g Reels, graphics, product photography
- Experience in report writing, commercially minded and results-oriented
- Ability to multitask
- Experience of Google and social media analytics.
- Managing website content via a CMS including WordPress and Shopify
- Adobe Creative Cloud, with focus on Photoshop, Illustrator, Premiere Pro
- Social media management tools
- Self-motivated with the ability to work independently and as part of a wider team.
- Ability to talk to small business owners and provide digital mentorship and support where possible.
Desirable Criteria
Experience of developing new market opportunities and income streams, which include planning events, discovering new talent.
- Awareness of commercial trends, particularly home
- Ability in product styling and photography
- Enthusiastic, friendly nature, encouraging of small businesses
Application
Please send a CV and Cover letter to [email protected] Monday 7th August
Job Type: Full-time
Salary: £23,000.00 per year
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Bushmills, BT57 8QD: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (preferred)
- Social media management: 1 year (preferred)
Work Location: In person
Application deadline: 04/08/2023
Reference ID: Digital Marketing Officer
