Job description

Senior Data Marketing Executive

Full Time - 35 hours per week (working hours)

Circa Starting Salary: £28,000

Based at our HQ near Stoneleigh, Warwickshire (Agile working arrangements available)

The British Horse Society is the nation’s largest equine charity with a passion for horses that is backed by knowledge and expertise. The BHS represents and provides a range of services for horse riders, horse owners, enthusiasts and professionals.

Our Home Team within the Society is made up of professionals who bring together a variety of experiences, backgrounds and perspectives. We celebrate the diversity of our people and place a high value on creating an environment where everyone can bring their whole self to work. Many of our Home Team members work flexibly; we believe in giving our employees autonomy to decide where, when and how they work within a set of principles agreed within the team.

We are looking for anindividual with proven experience in creating, delivering and analysing personalised customer journeys using CRM marketing technology to elevate engagement and support growth across our charitable objectives and income streams. Measuring and reporting on marketing impact is also a key aspect of this role so skills and experience in using data analytics tools and tracking are essential.

Key skills needed for this exciting role:

· Previous experience in a CRM marketing role

· Knowledge and experience of using Google Analytics and other data analytics tools for campaign reporting and analysis

· Attention to detail and accuracy, with good numeracy skills

· Competency in using MS Word, Excel, PowerPoint and Teams

· Practical knowledge of data protection along with GDPR and PECR

· A self-motivator and multi-tasker who is naturally data inquisitive

So, you’re interested?

Here’s some information on the role….

· Creating, delivering and analysing personalised customer journeys using CRM marketing technology

· Delivering planned and reactive marketing emails, trigger-based emails, life-cycle programmes, push notifications and transactional communications

· Working closely with marketing team colleagues to ensure that appropriate email campaign content is planned and developed for use across all journeys

· Using audience segmentation to ensure customers receive marketing communications shaped by their interactions, experiences, and interests

· Undertaking rigorous A/B testing to improve engagement and conversion

· Working with Campaign Managers to establish campaign KPI’s, conduct analysis and create reporting and evaluation

· Delivering monthly impact reporting

What will you get in return?

· Annual Leave: 26 days + plus bank holidays (increasing to 28 days after 3 years’ service)

· Pension: Automatic entry at 4% into our scheme after 3-month deferral period, contributions matched up to 5%

· Health Benefits: health (income protection) insurance,health cash plan, life assurance at 4 x salary, yearly flu jab

· Wellbeing Support: ‘Everymind at Work’ mental health and wellbeing app and quarterly webinars, opportunities to participate in range of engagement activities such as our book and gardening clubs, ‘Put the Kettle On’ informal virtual chats and our annual Funuary activities!

· Training and Development: Access to a range of formal and informal development opportunities, including BHS Wise (our e-learning platform), our ‘A Day in Your Shoes’ cross-departmental work shadowing scheme and ‘C-Me’ communication workshops.

· Enhanced Maternity, Adoption and Paternity Pay for eligible Home Team members:

The British Horse Society is committed to achieving equity for all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better organisational outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees.

We therefore strongly encourage suitably experienced people from a wide range of backgrounds to apply.

Only suitable candidates will be contacted directly about this position, and we will not store or process the data of candidates for longer than is necessary for the recruitment process.

How to apply: please provide a cover letter/personal statement highlighting your relevant skills and experience and how they meet the essential skills for this role, along with a CV, and send your application to [email protected]. For further details on this and other opportunities, please visit www.bhs.org.uk.

Here at the BHS, we want you to have every opportunity to be able to demonstrate your skills, ability and potential when applying for any of our roles here. Please contact us if you require any assistance or adjustments so that we can help with making the application process work for you.

Due to a high volume of applications for our roles, should a cover letter/personal statement not be provided when applying for a role, we will unfortunately not be shortlisting these applications.

Please note: we will be speaking to and interviewing candidates throughout the advertised period; to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Closing Date for applications: 30 June 2023Senior Data Marketing Executive

Full Time - 35 hours per week (working hours)

Circa Starting Salary: £28,000

Based at our HQ near Stoneleigh, Warwickshire (Agile working arrangments available)