digital marketing Chesterfield, England
Job description
Job title: Digital Marketing Manager
Reporting to: Head of Marketing
Aim of role: Implement the digital marketing strategy to increase brand awareness and generate sales plus support the partner network whilst adhering to the core values
Job description:
An exciting opportunity has become available for a new role as Digital Marketing Manager to join the Superior Wellness team based at our Head Office in Chesterfield. The Digital Marketing Manager will take a lead on the marketing performance, digital strategy, and growth of the e-commerce sales platform. The primary challenges will be to maximise growth opportunities together with the return on digital spend within this channel.
We are looking for an experienced Digital Marketing Manager to join our marketing team. You will be working closely with the Head of Marketing. This role would suit an experienced Marketing Manager or a Senior Marketing Executive with a minimum of 3 years digital marketing experience in a similar role. If you are highly creative, organised, customer focused, commercial and passionate we would love to hear from you. You will be a team player, able to multi-task in a busy environment, and a self-motivated individual.
Role & Responsibilities
Your role will need to change and adapt with the needs of the business. Some of your responsibilities may include:
· Full management of Paid Search including lead generation and Google Ads (search and shopping). This will include setting up the campaigns and managing them on a daily basis, analysing insights and trends to achieve maximum ROI and keeping to a set budget
· Reporting monthly trade against digital spend, providing detailed analysis of key business drivers, and producing actions plans to ensure sales and contribution targets are met.
· Conduct competitor, key word and customer behaviour research
· A strong understanding and ability to perform on-site SEO, including keyword analysis, keyword research and internal page structures
· Create and manage landing pages and conversion tracking tools
· Social Media - own the plan, draft and schedule posts, insights, social listening, respond and engage with posts and liaise with influencers. You may be managing several accounts within Sprout Social including Facebook, Instagram, Linkedin, Twitter and TikTok. Maintain and create paid Facebook ad campaigns
· Email Marketing - create and design emails, this will include copywriting and resizing images. You may also be asked to create automated email programs
· Websites – including creating and uploading new content, amending existing content via Wordpress
· Copywriting - latest news, blogs, award submissions, emails, social media, web copy and press releases
· Assist in implementing marketing campaigns whilst following brand guidelines and stay up to date with digital trends
· Liaise with agencies, our partner network and other departments in the business
· Line manage two marketing team members
Key Skills
· Strong organisational skills
· Creative with some design skills
· Able to write clear and concise copy
· Ability to multi-task with numerous projects
· Excellent communication skills, written and verbal
· Able to work under pressure and to tight deadlines
· Keen attention to detail with the ability to proof read
· Highly self-motivated and confident
· Commercial awareness, customer focused and adaptable
· Analytical with strong reporting skills
· Ability to work independently with a high level of personal drive
· Able to follow brand guidelines
· An understanding and experience of implementing e-commerce and digital marketing strategy
The ideal candidate should have:
· A minimum of 3 years’ experience in a digital marketing/ecommerce role
· Marketing or business-related degree or CIM qualification
· B2B and B2C experience
· An advanced Google Analytics / Adwords user with experience of using Google Ad Manager and the Google Merchant Centre
· Line management experience
· A good written ability, and the ability to proof-read and change wording where necessary to enhance SEO
· Social Media experience including approving content, creating engaging content, scheduling posts, managing a social media plan and implementing Facebook paid ads
· Experience using Word Press or similar to upload new content to the website
· Experience using dotdigital or a similar platform to build email content
· Driving licence
· This role is office-based Monday to Friday from 9am to 5pm
About Superior Wellness
We lead the market as the World’s fastest growing hot tub manufacturer and create premium, high quality products focused on improving your health and well-being.
An innovative manufacturer and distributor, importing from several countries to offer a global choice of hot tubs, swim spas and other related products to our trade and retail customers.
We help our partner network and team members grow. Everything we do is beyond expectations. Our vision is to be the world market leader in hot tubs and swim spas, offering a global choice of high-quality products and commended for our focus on wellness and best in class customer experience.
Core Values – Candidates must match our company team values:
· Discipline – We get things done efficiently and effectively
· Responsibility – We own the problems and solve them
· Consistency – We are better today than yesterday
· Trust – Delivering exceptional service beyond expectations
· Integrity – We do what we say we will
· Team – We work together, respect each other, be honest and protect the team
Team Benefits
· VIP Team Events/ Reward and Recognition Incentives
· Discounted Healthy Meals
· 31 Days Holiday (including Bank Holidays) plus Holiday Reward Scheme
· Company-wide bonus scheme* (* after 6 months continuous service)
· Fantastic career opportunities
· Onsite parking
· Onsite free gym and fitness classes
· Salary £30-35K depending on experience
To apply please contact Carol Claydon, Head of HR
Superior Wellness Ltd prides itself in being an equal opportunities employer.
In line with the GDPR regulations 25th May 2018, we will keep your personal details for the purpose and limitation of our Recruitment Process only and will be destroyed in the event you are unsuccessful for this role. We will not share any of your personal information with any third-party.
Job Type: Full-time
Salary: £30,000.00-£35,000.00 per year
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Chesterfield: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (preferred)
- Marketing: 2 years (preferred)
Work Location: In person
Reference ID: DMM2023
