Job description
Job Title: Marketing Executive
Reporting into: Marketing Manager
Location: Cambourne Head Office, (with option to work from home two days per week, after initial training)
Salary: Competitive (dependent on experience)
Are you an experienced Marketing Executive who has a passion for digital technologies?
Do you thrive in a fast-paced environment and are proactive and determined to succeed?
Then join Premier Travel as our Marketing Executive.
Premier Travel is Eastern England’s leading independent travel agency with 26 branches across the East and Southeast of England, 12 of which are located in the Cambridgeshire area. Premier Travel has proudly been operating for over 85 years employing approximately 100 staff. Our Travel Consultants and head office teams pride themselves on their excellent travel knowledge, high levels of customer service and the personal touch that keeps our many loyal customers coming back to us again and again.
Hybrid Working – we recognise that work life balance is a high priority, our hybrid working allows you to split your time working from head office and home, which strikes a great balance. After initial training we offer our head office teams to work from home 2 days per week.
Do you thrive on being challenged and creating content across a range of platforms? Join our creative and skilled sales and marketing team where you can flex your broad marketing knowledge and skills.
Feel part of an established family run company that cares about their staff - Over 50% of our staff have been with Premier for over 10 years, which says a lot about our company ethos and experience in selling holidays. Once you join us you will not want to leave!
WE OFFER:
- A very competitive salary
- Hybrid working enabling flexibility and convenience with 2 days working from home
- Regular social events: Summer Party, Christmas Party, Quiz nights, brochure launches and supplier training
- Great discounts on your own holidays (plus generous friends and family discounts)
- Become part of the Premier family and experience a supportive company culture that fosters teamwork and cross-department collaboration
- Be a person, not a number! We value all of our employees and strive to create an inclusive and welcoming work environment
- Holidays from 29 days including bank holidays, increasing on length of service
- Company pension scheme
- Long service awards and events
ABOUT THE JOB
We are looking for an experienced and result-driven Marketing Executive for our Premier Travel brand, to join our amazing Sales & Marketing Team!
Reporting to the Marketing Manager, this role will play an integral role in the planning, execution, and optimisation of our marketing channels to expand our brand recognition.
The main areas of responsibility for this role include, but are not limited to:
- Assist Marketing Manager with planning, execution, and reporting of partner campaigns
- Support local branch marketing across 26 branches – magazine ads, flyers & any adhoc requests
- Execute direct mail campaigns
- Work closely with preferred partners to coordinate and sign off marketing activity
- Brief web campaigns to web team
- Monthly website audit
- Management of digital screen content in branch in line with campaign partners
- Develop & implement social media strategy across partner campaigns
- Create & schedule social media content
- Run, monitor, and report on Facebook advertising campaigns and make recommendations
- Coordinate competitions on social media
- Design & implement Premier Travel direct email marketing campaigns
- Ensure emails follow best practices and adhere to GDPR regulations
- Copy writing and proofread emails for clarity, grammar, and spelling
- Act as social media & email champion for wider business, including branches
- Analyse campaign performance & identify opportunities to improve
- Stay up to date with latest trends & share best practices
- Manage and create blogs
ABOUT YOU
We are looking for enthusiastic and motivated individuals with a passion for digital technologies and marketing. Successful applicants should have the following experience:
Essential skills and experience required:
- Minimum two-year experience in marketing (social media and email marketing)
- Level 4 certificate in Professional/Digital Marketing (CIM) would be desirable
- Travel industry experience preferred, or at least an interest in travel.
- Experience creating content for a range of platforms
- Excellent understanding of marketing concepts and best practices
- Working knowledge of Spotler/Communigator an advantage
- Skills and experience in copywriting
- Ability to manage and prioritise complex workloads
- Thrives under pressure and working to deadlines
- Be able to work under your own initiative as well as part of a team
- Happy working in a fast-paced environment, adaptable and flexible
Working Hours
Working 5 days per week during Monday to Friday 0900-1730.
Job Types: Full-time, Permanent
Salary: From £25,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Cambourne: reliably commute or plan to relocate before starting work (required)
Education:
- Certificate of Higher Education (preferred)
Experience:
- Digital marketing: 2 years (required)
- Marketing: 2 years (required)
Work Location: Hybrid remote in Cambourne
Expected start date: 10/07/2023