digital marketing Leeds, England
Job description
Who you’ll work with
It’s an exciting time to join the team as we embark on a new project to review our performance reporting and develop our Media Measurement Framework to shape our Paid Media Strategy of the future.
As a Senior Acquisition Marketing Executive, you will be responsible for bringing together key data points from all paid media performance and devising a strategic acquisition plan around key events such as Cheltenham Festival, start of the Premier League season and the Grand National.
Your role in ‘better’
Regular and routine reporting on performance insights from our marketing channels, daily, weekly, and monthly, spotting trends and translating into valuable insights.
Working in collaboration with Strategy, Planning and Digital Media Teams to provide a well-rounded view of our current performance and run rates.
Assist the Acquisition Marketing Manager in testing new welcome offers and developing the long-term acquisition marketing strategy around key sporting events.
Budget reporting – under/overspends, highlighting areas of concern and opportunities to go faster.
Play a key role in the annual forecasting process by working closely with channel owners.
How you’ll create ‘better’
An understanding of marketing performance, particularly around paid media channels and the ability to monitor, spot trends and display in a meaningful format.
Have strong analytical skills and have the ability to interpret data into valuable insights, spotting key trends and acting upon them.
Detailed media reporting experience and knowledge of key KPI’s such as CPM/CTR/CPA/ROI.
Driven personality, with high levels of passion, commitment, and enthusiasm.
About Sky Betting & Gaming
And at Sky Betting & Gaming, better is just the beginning. When you work here, you’ll be able to create the next big thing in a fast- paced, exciting industry.
Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker.
We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.
Plus, Sky Betting & Gaming is part of the Flutter UK & Ireland family — a collection of big-hitting entertainment brands such as Paddy Power, Betfair and Tombola.
Flexible Working
All our live jobs champion hybrid working, offering a flexible blend of home and office working with full autonomy to decide how many times you travel into the office each quarter. Looking for a remote role? We’re open to discussing remote working for all our live jobs.
Helping you live your life better
£1,000 learning fund each year
32 hours paid volunteering time per year
Free SkyQ Ultra HD premium TV package worth £1,200
Twice-yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Flexible ways of working – home or office, it’s your choice!
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
