digital marketing Reading, England
Job description
Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide. Kaseya's best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya's culture, please click here: Kaseya Culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.
Job Summary
We are looking for a motivated, early-in-career professional for our new Digital Marketing Specialist, Paid Advertising role. This individual will play an integral part in the Kaseya digital marketing team. The role will own the execution and reporting of digital marketing campaigns while bringing creative and innovative ideas to the forefront. This person is driven, highly organized, and eager to contribute to the team's overall goal of increasing and maintaining Kaseya's brand and sales-ready leads.
Primary Responsibilities
- Execute paid campaigns across Facebook, LinkedIn, Google Ads, and Reddit
- Assist in the development and own the execution of performance-based digital marketing programs to deliver Demand Gen KPI's and business goals.
- Research new ad formats, implement ads and optimize keywords & budgets for assigned campaigns on LinkedIn, Google Ads, Facebook and Reddit
- Assist with Account-Based Marketing for cross-functional campaign coordination, campaign execution, and tracking success.
- Assist with a paid media strategy and calendar in close collaboration with the product marketing, demand generation, content team, creative, website, and operations team.
- Analyze data and campaign performance to test and refine marketing tactics.
- Ability to work with data to tell a story that provides strategic recommendations and actionable insights for senior management.
- Use sophisticated targeting and remarketing to ensure we always hit and nurture the right audiences
- Assist in the creation of bi-weekly, monthly, and quarterly reports - proactively identifying trends and highlighting opportunities.
- Keep up to date with the evolving digital space and relevant industry events that may have an impact on campaign strategy and performance.
- Effectively highlight success and cultivate relationships with key internal and external stakeholders.
Qualifications
- Bachelor's Degree in Marketing, Advertising, Business, and/or related field of study.
- 2-4 years of hands-on experience with digital marketing channels (global experience is a plus).
- Proven experience in Paid Search/PPC/SEM and assisting in large-scale, multi-channel campaigns strongly preferred.
- Basic knowledge of campaign tracking with Google Analytics, CRM software (Marketo, Hubspot, Salesforce, etc), Google Ads, and LinkedIn Advertising - including search, display, and video.
- Ability to handle multiple tasks in a fast-paced environment.
- Customer-centric approach to digital marketing.
- Excellent written and verbal communication skills.
- Detail-oriented, organized and motivated to learn.
- Demonstrate strong interpersonal, organizational, communication, problem-solving, and decision-making skills.
- Understanding of the digital marketing industry and campaign success metrics.
- Proficiency with Microsoft Office 365.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
