digital marketing London, England
Job description
Commerce & Digital Marketing Executive (from £30,000 to £35,000)
Immediate is the special interest content and platform company. Our fast-growing, multi-platform media business is home to more than 1,000 people across several business units, based in London, Bristol, Nottingham and Manchester. We focus on special interest markets, engaging with more than 75 million people globally each month, through world-class content, innovative new digital products and services and live events. Immediate Media was voted the UK’s Best Media Company to work for and 4th across all UK companies by Glassdoor in 2022.
Reporting into the Commerce Manager, the Commerce & Digital Marketing Executive will provide key marketing support to ensure optimised delivery of commerce revenues across all BBC Gardeners’ World magazine platforms - combining print-based reader and subscriber offers with the (growing) digital reach across GW.com, email newsletters and social media. The role requires a combination of digital and consumer marketing skills with an appetite for commerce / sales optimisation.
Key responsibilities / Accountabilities
- Working with the Commerce Manager to source, deliver and develop commerce opportunities relevant to the GW audience(s).
- Plants & Products
- Events and Travel
- Operational delivery of commerce / offers across all GW platforms (print, digital, live)Campaign creation and delivery
- Tracking & Optimisation of campaigns using all available data sources
- Implement offers across social platforms including use of video formats
- Creating and maintaining quarterly promotional planners (roadmaps/promo plans/Trello boards
- Client liaison and junior account management
- Supplier recruitment
- Performance reporting (e.g., monthly email commission doc)
- Provide insight to support strategy
- Stay up to date with the latest technology and best practices and share with team
- Conduct research on user-friendly features and layouts that appeal the most to customers
- Maintaining online feedback and testimonials on travel and event page
- Maintain all marketing materials ensuring they are compliant with brand, legal and corporate identity
- GW representation and attendance at events
Requirements
- Experience in a marketing executive role or equivalent
- Experience of running marketing or commerce / retail campaigns using a range of marketing channels and techniques
- Understanding of all marketing channels, including print, email marketing, on-site inventory, and social media
- Strong software and analytics skills – Excel, Powerpoint, Photoshop, GA, Social Media dashboard (such as Spinklr or similar), Email platform (such as Adestra), CMS familiarity (such as Wordpress)
- Copywriting and marketing asset creation skills
- High level of data literacy in respect of marketing channel reporting
- Excellent communication and interpersonal skills.
- Close attention to detail, strong planning, organisational and time management skills.
- Ability to multi-task, effectively prioritise workload and be calm under pressure
- Ability to think creatively and analytically
- Basic knowledge in gardening and/or an interest in horticulture/outdoor lifestyle preferred
Benefits
We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.
Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;
- We care
- We succeed together
- We enjoy the ride
- We are bold
- We never settle
- We get on with it
People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
