digital marketing Hertfordshire
Job description
As we continue our mission to make people happy through chocolate, we’re looking for a Marketing Executive to join our Marketing team on a permanent basis.
You will work closely with the Loyalty Manager to oversee the day-to-day delivery of Hotel Chocolat’s customer loyalty program, VIP.ME; executing the VIP.ME plan, the planning and execution of promotions and acting as the overall VIP.ME custodian for internal colleagues and external agencies.
As well as a competitive salary and a range of company benefits, you’ll receive 50% discount on all products, and a 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.
Here at Hotel Chocolat, we've adopted hybrid working This means you’ll join us on site for three days a week, and for the other two days – you can work from wherever you like! The on-site location for this role is our Support Office, ‘Mint House’, in Royston, Hertfordshire. Our home from the very beginning, it’s just off the A505 and 10 minutes’ walk from Royston train station, with direct rail links to London King’s Cross.
What you’ll be doing….
- Working with key stakeholders to design and deliver a compelling loyalty contact strategy utilising app, push notifications, emails, paid media and Retail to increase customer engagement, member purchase frequency and new member acquisition.
- Defining and owning the loyalty promotional calendar and ensuring it’s executed to the highest standard within agreed timelines.
- Developing support cases for financial investment in new loyalty initiatives and promotions.
- Working alongside your Loyalty Manager and Finance to create business cases for senior stakeholder approval.
- Managing creative and operational briefs to ensure digital and physical assets are created for the loyalty program initiatives and that colleagues across the business are fully briefed and aligned with promotional offers and how their business areas will be impacted.
- Managing the optimisation of rewards, trading promotions and events, analysing and reporting on their performance.
- Utilising loyalty platforms to manage and analyse performance of loyalty campaigns, initiatives and core member benefits.
- Proactively provide recommendations for ongoing improvements to the VIP.ME offering and experience by interpreting data and key behavioural and industry trends.
- Monitoring competitor and out of category loyalty propositions and campaigns and informing our strategy accordingly.
Who you are & what you have:
Confident and creative, you will have a solid understanding of how loyalty marketing works whether at Executive or Assistant level with demonstrable experience. You know our customer base and the best way to communicate our tone of voice with high end retail customers.
You can define and deliver solutions to business problems, engaging and influencing business stakeholders easily.
A multi- tasker, you can manage conflicting and changing priorities to meet deadlines accordingly.
Essential
- Must have demonstrable experience 3+ years working within a marketing function with a focus on consumer loyalty propositions.
- A strong commercial mindset to drive new and existing loyalty initiatives aimed at driving member acquisition, existing customer engagement and retention.
- Proven ability to interpret data to deliver quality performance reporting and improvement suggestions
Desirable
- Experience of marketing across multiple sales and communication channels – Retail, Email, App, SMS and DM
- Creative approach to briefing promotional and communication collateral for multiple channel executions.
- Industry awareness of trends within consumer-based UK loyalty programmes
Who are we?
We’re one of the UK’s favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol and our pioneering drinking chocolate system, the Velvetiser™.
A cacao pod takes years to grow – it can’t be rushed if it’s going to be just right for our products. The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.
Now, we’re market leaders in the industry. What began as an online-only business grew to over 100 stores across the UK, and we’re still growing… Today, we’re multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers and suppliers all benefit from the success we make together.
To learn more about us and read about our People Pledge – our commitment to equality, diversity and inclusion – click here: hotelchocolat.com/uk/engaged-ethics/our-people.html
