digital marketing Ottawa
Giant Tiger
Full Time
Ottawa
57032 - 49643 CAD ANNUAL Today
Job description
Description du poste :
The Digital Marketing Specialist at Giant Tiger plays a pivotal role in driving profitable growth by implementing a holistic paid marketing, SEO, and affiliate program strategy. Leveraging data-driven insights, this role aims to optimize advertising spend and enhance customer experiences to increase traffic, conversions, and overall sales both online and offline. This role is a 12 month contract and can be fully remote as part of Giant Tiger's Work Your Way policy!
Recognized as an Employer of Choice in Ottawa, Giant Tiger’s Home Office provides a dynamic work environment with many opportunities for a fulfilling career. We are a Canadian owned and operated retailer (and proud of it!), with a strong commitment to the community, and over 60 years of success. If you are looking for a challenging and stimulating career, Giant Tiger may be right for you. We believe in opportunities for growth & development, teamwork, and engagement.
Digital Marketing Specialist, Role Highlights:
- Execute the creation and in platform deployment of Paid Marketing, Affiliate, and SEO campaigns and budgets as per the digital content calendar and corporate go-to-market plans; leveraging various Media platforms and analytics tools leading GT towards personalized strategies
- Partner with the Digital Data and Analytics team to develop online and offline tracking and optimizations, testing strategies as well as influencing the recommended paid media strategy
- Produce and or coordinate the creation of digital assets (Ads, eflyer links, UTM links, QR Codes etc.) and content for campaigns by collaborating with the Digital Design, Site Experience, Marketing and PR teams, acting as the main point of contact and act as the digital media subject matter expert providing guidance to the digital design and site experience teams on best-practices and optimizations Service 3rd party relationships (Meta, Affiliate, Google, YouTube, Flipp, SEO, & others) acting as the main point of contact and develop relationships in order to access new beta testing opportunities
- Service 3rd party relationships (Meta, Affiliate, Google, YouTube, Flipp, SEO, & others) acting as the main point of contact and developing relationships in order to access new beta testing opportunities
- Execute ongoing monitoring, reporting and pacing updates for weekly and monthly spend, channel activity with analysis, insights and recommendations as well as reporting on key SEO metrics and optimizations
- Execute testing of campaign elements such as but not exclusive to creative, audience and landing page experience for continuous optimizations and identifying opportunities for future improvement
- Execute SEO best practices and content optimization conducting SEO audits as well as partnering with Product Management to deliver on an optimized SEO roadmap
Digital Marketing Specialist, Key Qualifications:
- Bachelors’ degree in Marketing, Advertising, or a related field
- 5+ years of experience managing digital marketing campaigns and budgets
- 2+ years of experience in SEO methodologies and best practices
- Knowledge of measurement methodologies including multi-touch attribution and media mix modeling
- In-platform experience in Paid Search, Paid Social, Display, remarketing and Affiliate
- Experience with standard industry tools (SEO and analytics platforms), including Ahrefs, SEMrush, Google Analytics, Google Search Console, core web vital tools, etc.
- Experience using site analytics tools such as Google Analytics and Looker with strong analytical skills and ability to measure the success of campaigns
- Knowledge of retail and eCommerce industry and a strong customer focused with a mobile first mentality
Digital Marketing Specialist, Assets:
- Certificate in Google Ads, SEMrush
- Video & Display Advertising certificates are an asset
- Experience working with Graphic designers and copywriters
- Experience with Adobe Creative Suite and/or Figma considered an asset
- Bilingual in English and French
#LI-REMOTE
Date de fin du contrat :
2024-07-31Tigre Géant souscrit au principe de l'égalité d'accès à l'emploi et s'engage à exécuter des procédures d'emploi justes.
Ce poste vous intéresse, mais vous ne répondez pas à toutes les exigences? Nous vous invitons tout de même à postuler!
Durant notre processus de recrutement, nous sommes à la recherche d'une personne qui non seulement saura perfectionner ses connaissances dans son nouveau rôle, mais contribuera également à promouvoir notre culture de diversité, d’égalité et d’inclusion.
Si vous avez besoin de mesures d'adaptation durant votre recherche d’emploi chez Tigre Géant, veuillez communiquer avec nous au : .
About Giant Tiger
CEO: Thomas Haig
Revenue: Unknown / Non-Applicable
Size: 5001 to 10000 Employees
Type: Company - Private
Website: www.gianttiger.com
Year Founded: 1961
Giant Tiger
www.gianttiger.com
Ottawa, Canada
Thomas Haig
Unknown / Non-Applicable
5001 to 10000 Employees
Company - Private
General Merchandise & Superstores
1961
