digital marketing Eden Prairie, MN
Job description
Role Overview:
We are seeking a talented and passionate Digital Marketing Assistant to join our team. This is an entry-level position. This role will primarily focus on managing and optimizing paid advertising campaigns across various platforms, such as Google Ads and Facebook Ads. The ideal candidate has a strong understanding of digital marketing principles, excellent analytical skills, and a creative mindset to develop and execute effective paid advertising strategies. This position is jack-of-all-trades for digital marketing.
Responsibilities:
+ Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
+ Conduct keyword research, competitor analysis, and audience segmentation to identify opportunities for campaign optimization.
+ Develop creative and compelling ad copy, landing pages, and visual assets to maximize campaign performance.
+ Monitor and analyze campaign performance metrics, including click-through rates (CTRs), conversion rates, and return on ad spend (ROAS), and make data-driven recommendations for improvement.
+ Conduct A/B tests to optimize ad creatives, landing pages, and targeting parameters for better campaign performance.
+ Collaborate with the marketing team to align paid advertising strategies with overall marketing goals and initiatives.
+ Stay up to date with industry trends, emerging technologies, and best practices in paid advertising to ensure the agency remains at the forefront of digital marketing.
+ Provide regular reports and insights on campaign performance to clients and internal stakeholders.
+ Assist in the management and tracking of advertising budgets to ensure optimal allocation and cost-effectiveness.
+ Support the implementation of search engine optimization (SEO) strategies and other digital marketing initiatives as needed.
+ Assist marketing strategists with various digital marketing tactics including emails.
Qualifications:
+ Bachelor's degree in marketing, advertising, or a related field.
+ Strong understanding of digital marketing principles, including paid advertising strategies, keyword research, audience targeting, and conversion optimization.
+ Proficient in using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
+ Experience with data analysis tools, such as Google Analytics and/or marketing automation platforms.
+ Excellent analytical skills and ability to interpret campaign performance data to make data-driven decisions.
+ Strong written and verbal communication skills, with the ability to create compelling ad copy and articulate campaign performance to clients and team members.
+ Ability to multitask and manage multiple campaigns simultaneously, while meeting deadlines.
+ Creative mindset with the ability to think outside the box and develop innovative paid advertising strategies.
+ Strong attention to detail and organizational skills.
If you are a motivated individual who is passionate about digital marketing and paid advertising, we would love to hear from you. Join our team and be part of an exciting journey to contribute to the digital expansion of our business.
